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Research papers

Market research as a decision aid for an image campaign, as demonstrated by the information campaign of Esso A.G.

In 1974 an ad campaign was developed by ESSO A.G. and the McCann Agency in Hamburg with the basic aim of overcoming the decline in confidence between the oil company ESSO and the consumers resulting from the energy crisis. This was to be achieved by...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Karl-Friedrich Holm
Company: ESSO
June 15, 1977
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Citation

Holm, K. (1977a, June 15). Market research as a decision aid for an image campaign, as demonstrated by the information campaign of Esso A.G.. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-research-as-a-decision-aid-for-an-image-campaign-as-demonstrated-by-the-information-campaign-of-esso-a-g-


Research papers

Market research as a decision aid for an image campaign, as demonstrated by the information campaign of Esso A.G. (German)

In 1974 an ad campaign was developed by ESSO A.G. and the McCann Agency in Hamburg with the basic aim of overcoming the decline in confidence between the oil company ESSO and the consumers resulting from the energy crisis. This was to be achieved by...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Karl-Friedrich Holm
Company: ESSO
June 15, 1977
×

Citation

Holm, K. (1977a, June 15). Market research as a decision aid for an image campaign, as demonstrated by the information campaign of Esso A.G. (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-research-as-a-decision-aid-for-an-image-campaign-as-demonstrated-by-the-information-campaign-of-esso-a-g-german-


Research reports

Qualitative research into Gestetner advertising

Conversations with Gestetner salesmen have revealed thatGestetner at present has the corporate image of an oldfashioned company. SJIP has decided to capitalize on the obvious strengthsof Gestetner, and begin to remove any negative elementswithin the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1977
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Citation

, C. (1977a, January 01). Qualitative research into Gestetner advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-gestetner-advertising


Research reports

Qualitative research into potential employees perceptions of B.I.C.C

This document contains the results of a qualitativeinvestigation by CRAM into potential employees' perceptionsof BICC as a company and as an employee of graduate labor. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
×

Citation

, C. (1976a, September 01). Qualitative research into potential employees perceptions of B.I.C.C. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-potential-employees-perceptions-of-b-i-c-c


Research papers

The quality in research begins with a management philosophy

Quality in research has in our opinion two basic dimensions: 1. The quality in the production of market research (the market research concept); 2. The quality in the utilisation of market research (the total management concept). Very little attention...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Axel Damman, J. M. Grønneberg
August 1, 1975
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Citation

Damman and Grønneberg (1975a, August 01). The quality in research begins with a management philosophy. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-quality-in-research-begins-with-a-management-philosophy


Research reports

Qualitative research into the Keymarkets key symbols

As part of their current Corporate Identity Programme,Keymarkets Ltd. is considering the adoption of a new key symbol which is a more modern, less literal version ofthe original symbol.Accordingly the objectives of the present...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 11, 1974
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Citation

, C. (1974a, September 11). Qualitative research into the Keymarkets key symbols . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-the-key-markets-key-simbols-


Research papers

The integration of the staff in the enterprise and its significance in the regional surrounding

As empirical social research is only beginning to enter these spheres of duties, we are presenting, based on the foundation of the results of two examinations, the inferring connections between enterprise congestion, staff integration and position of...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Wolfgang Hesse
Company: Basis-Kontakt GmbH
June 15, 1973
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Citation

Hesse , W. (1973a, June 15). The integration of the staff in the enterprise and its significance in the regional surrounding. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-integration-of-the-staff-in-the-enterprise-and-its-significance-in-the-regional-surrounding


Research papers

The integration of the staff in the enterprise and its significance in the regional surrounding (German)

As empirical social research is only beginning to enter these spheres of duties, we are presenting, based on the foundation of the results of two examinations, the inferring connections between enterprise congestion, staff integration and position of...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Wolfgang Hesse
Company: Basis-Kontakt GmbH
June 15, 1973
×

Citation

Hesse , W. (1973a, June 15). The integration of the staff in the enterprise and its significance in the regional surrounding (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-integration-of-the-staff-in-the-enterprise-and-its-significance-in-the-regional-surrounding-german-


Case studies

Trust Houses Forte

For some time Thames had been trying to establish the value of Corporate Advertising, and the way in which television might be used to successfully promote a specific Corporate identity/ image. It was decided that, in conjunction with Thames...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Authors: James F. Shaw, Robert M. Worcester
June 15, 1973
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Citation

Shaw and Worcester (1973a, June 15). Trust Houses Forte. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/trust-houses-forte