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Research papers

Empathy and its Role in a VUCA Business World

What sometimes seems like turbulence and tumult can often be a symphony in the making. Like a duet between jazz musicians or the famed ?Jugalbandi? from Indian classical music, where a spontaneous coming together starts with uncertainty but...

Catalogue: Congress 2023
Authors: Adrian Terron, Anju Joseph, Kavita Mahto
September 27, 2023
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Citation

Terron, Joseph and Mahto (2023a, September 27). Empathy and its Role in a VUCA Business World. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/empathy-and-its-role-in-a-vuca-business-world


Videos

Empathy and its Role in a VUCA Business World

What sometimes seems like turbulence and tumult can often be a symphony in the making. Like a duet between jazz musicians or the famed ?Jugalbandi? from Indian classical music, where a spontaneous coming together starts with uncertainty but...

Catalogue: Congress 2023
Authors: Adrian Terron, Anju Joseph, Kavita Mahto
Companies: Quantum Consumer Solutions, TATA Group
September 27, 2023
×

Citation

Terron, Joseph and Mahto (2023a, September 27). Empathy and its Role in a VUCA Business World. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/empathy-and-its-role-in-a-vuca-business-world-12220


Research papers

The Death of the Debrief

Over the past few decades, the research industry has evolved rapidly from data production to a story-telling and insights distribution and content provider. Such a metamorphosis has been fuelled by client demand for insight delivered in such a...

Catalogue: Congress 2023
Authors: Chris Moschos, Alice King, Andrew Therkelsen
September 27, 2023
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Citation

Moschos, King and Therkelsen (2023a, September 27). The Death of the Debrief. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/the-death-of-the-debrief


Magazines

Research World (October 2018)

Some of the newer research methodologies embrace empathy (and/or its measurement) to be able to get to the bottom of what people need, how they think and how they feel. In this issue, three articles bring their own unique approaches to empathy in...

Catalogue: Research World 2018
Author: ESOMAR B.V.
October 1, 2018
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Citation

B.V., E. (2018a, October 01). Research World (October 2018). ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/research-world-october-2018-


Research papers

Bias: Three fingers pointing back!

This paper is a call to action to think about bias in a different way - by going back to basics. It is an outline about how to develop greater empathy from the beginning of a project to the end. Far from a touchy-feely or soft” ...

Catalogue: Global Qualitative 2017: Back to the future
Author: Katja E. Cahoon
November 10, 2017
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Citation

Cahoon, K. E. (2017a, November 10). Bias: Three fingers pointing back!. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/bias-three-fingers-pointing-back-


Research papers

A pilot program to teach empathic skills to MBA candidates in marketing at Suffolk University

Based on her research on empathic skill levels of 464 professional advertising communicators and 515 students of advertising and marketing, this author believes that lack of empathic skill training is one of the “voids” in marketing...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: E. H. Auer
June 1, 1976
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Citation

Auer, E. H. (1976a, June 01). A pilot program to teach empathic skills to MBA candidates in marketing at Suffolk University. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/a-pilot-program-to-teach-empathic-skills-to-mba-candidates-in-marketing-at-suffolk-university