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Empathy and its Role in a VUCA Business World

Date of publication: September 27, 2023

Catalogue: Congress 2023

Companies: Quantum Consumer Solutions, TATA Group

Authors: Adrian Terron, Anju Joseph, Kavita Mahto

Abstract:

What sometimes seems like turbulence and tumult can often be a symphony in the making. Like a duet between jazz musicians or the famed ?Jugalbandi? from Indian classical music, where a spontaneous coming together starts with uncertainty but melds into harmony. This kind of ?blending?, with empathy as the catalyst, is the new basis for creating greater consonance and connection between brands and consumers. 

Adrian Terron

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Anju Joseph

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Kavita Mahto

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Research Papers

Empathy and its Role in a VUCA Business World

Catalogue: Congress 2023

Authors: Adrian Terron, Anju Joseph, Kavita Mahto

 

September 27, 2023

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Citation

Terron, Joseph and Mahto (2023a, September 27). Empathy and its Role in a VUCA Business World. ANA - ESOMAR. Retrieved March 18, 2025, from


https://ana.esomar.org/documents/empathy-and-its-role-in-a-vuca-business-world


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Conen, Z. (2006a, October 08). Building a hotel brand: How a business class hotel discovered its brand. ANA - ESOMAR. Retrieved March 18, 2025, from


https://ana.esomar.org/documents/building-a-hotel-brand-how-a-business-class-hotel-discovered-its-brand


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Morel and Vantomme (1970a, January 01). Closing the Empathy Gap with LOreal's Global Connect Programme. ANA - ESOMAR. Retrieved March 18, 2025, from


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Citation

Terron, Joseph and Mahto (2023a, September 27). Empathy and its Role in a VUCA Business World. ANA - ESOMAR. Retrieved March 18, 2025, from


https://ana.esomar.org/documents/closing-the-empathy-gap-with-loreal-s-global-connect-programme