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Research papers

Comment on G. K. Randall and J. F. Farmer's paper

This paper was presented and seen as two parts: a broad and intriguing first part followed by a highly specific sub-model. The group was not concerned to make spontaneous suggestions as to the treatment of the open ended topics in the first part but...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Charles W. Clunies-Ross
November 1, 1968
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Citation

Clunies-Ross, C. W. (1968a, November 01). Comment on G. K. Randall and J. F. Farmer's paper. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/comment-on-g-k-randall-and-j-f-farmer-s-paper


Research papers

Product development and market research

The rapid rate of technical development and the continual widening of choice necessitate methods of product development which can be constantly geared to changing market trends. In the previous mechanism of the Hungarian economy, the products of...

Catalogue: The European Marketing Research Review 1968
Author: Ilona Majldt
August 1, 1968
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Citation

Majldt, I. (1968a, August 01). Product development and market research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/product-development-and-market-research


Research papers

Profitability and the comprehensive view (French)

I shall not attempt to forecast the future of market research in the seventies, but I just want to bring up two particularly important aspects that both theoretical and practical research ought to tackle and get into perspective, if not solve...

Catalogue: ESOMAR Congress 1968
Author: Jean-Pierre Therme
June 15, 1968
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Citation

Therme, J. (1968a, June 15). Profitability and the comprehensive view (French). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/profitability-and-the-comprehensive-view-french-


Research papers

Profitability and the comprehensive view

I shall not attempt to forecast the future of market research in the seventies, but I just want to bring up two particularly important aspects that both theoretical and practical research ought to tackle and get into perspective, if not solve...

Catalogue: ESOMAR Congress 1968
Author: Jean-Pierre Therme
June 15, 1968
×

Citation

Therme, J. (1968a, June 15). Profitability and the comprehensive view. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/profitability-and-the-comprehensive-view


Research papers

Search for potential clients (French)

In 1967, 18% of housewives use MOUSPA, a household product launched in 1962. The commercial strategy of the Firm manufacturing MOUSPA is based on an expansion of the market for this product, while at the same time consolidating the positions it has...

Catalogue: ESOMAR Congress 1968
Author: Philippe Irrmann
Company: IFOP
June 15, 1968
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Citation

Irrmann, P. (1968a, June 15). Search for potential clients (French). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/search-for-potential-clients-french-


Research papers

Search for potential clients

In 1967, 18% of housewives use MOUSPA, a household product launched in 1962. The commercial strategy of the Firm manufacturing MOUSPA is based on an expansion of the market for this product, while at the same time consolidating the positions it has...

Catalogue: ESOMAR Congress 1968
Author: Philippe Irrmann
Company: IFOP
June 15, 1968
×

Citation

Irrmann, P. (1968a, June 15). Search for potential clients. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/search-for-potential-clients


Research papers

Siting studies for consumer durable shops

The market background is first examined to give an indication of the competitive advantage that could follow the development of consumer durable shop siting studies. Next, the methodological factors which distinguish these studies from research into...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: P. J. Gordon
August 1, 1967
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Citation

Gordon, P. J. (1967a, August 01). Siting studies for consumer durable shops. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/siting-studies-for-consumer-durable-shops


Research papers

In reply to mr. Lockwood

I want to stress the fact that the ultimate objective of an advertiser is not sales but profit. Some advertisers will be delighted and we may even earn a lot of money as profit-measurers. But then, an advertising campaign should be dismissed as...

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Author: John Knecht
June 15, 1967
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Citation

Knecht, J. (1967a, June 15). In reply to mr. Lockwood. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/in-reply-to-mr-lockwood


Research papers

Market research as a tool for prognosis (French)

In order to get a maximum profit from market research it is necessary that the following steps should he carried out: 1. Formulation of a problem in terms amenable for market research? Asking for a high degree of commercial sophistication; 2....

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Bareld van de Meer
June 15, 1959
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Citation

van de Meer, B. (1959a, June 15). Market research as a tool for prognosis (French). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/market-research-as-a-tool-for-prognosis-french-