Abstract:
I shall not attempt to forecast the future of market research in the seventies, but I just want to bring up two particularly important aspects that both theoretical and practical research ought to tackle and get into perspective, if not solve completely, within the next ten years or so. I must state clearly that my viewpoint, while not diverging from that of research and surveys, is and means to remain that of an industrialist who always keeps the practical application in mind. As we all know, this invariably involves individuals, the decision-makers; this fact must not be overlooked, for its implications are often important.
Research Papers
The recognition and systematic study of phenomena of diffusion or contagion (French)
Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Marc Vincent
 
June 15, 1971
Research Papers
New directions for innovation in products and services (French)
Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Alain de Vulpian
Company: RISC S.A.
June 15, 1984
Research Papers
A communication audit (French)
Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Yves Krief
Company: SORGEM IMR
June 15, 1984
