Resources Library by ANA

A study of vehicle speed measurement using film techniques

This paper describe the development and use of an innovatory technique of studying motoring behaviour, with particular reference to a precise measurement of speed. The technique developed involves continuous filmed records of road traffic and has to...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: Lynda Waters, K. M. Macafee

June 15, 1976

From a survey of market needs to the designing of a total product (French)

In the light of a series of market surveys begun by the SNCF in 1967, there emerged as a common factor: the second- class passengers' deep dissatisfaction with the service provided. Since the SNCF was also facing the prospect of extensive renewal of...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: P. Rapello, Jacques Chauvineau

June 15, 1976

Contribution of typological studies to the elaboration of an advertising strategy

Interest has been shown for some years now in psycho-sociological studies ("Life Style"). What we are presenting in the following pages is an illustration of the interesting features and of the operational use of this type of approach, when its...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: Frédérique Madrières, Daniel Caumont

Company: Nestlé

June 15, 1976

Factor analysis

The paper shows how different versions of factor analysis applied to the same data can lead to different results. In contrast, factor analyses of data which differ can lead to the same results. These are two major limitations of the technique. Two...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: Martin Alan Collins, Andrew S. C. Ehrenberg, Gerald J. Goodhardt

June 15, 1976

Possibilities for use of a new multivariant analysis method

In this report a new multivariant model is presented. In the first section a use-oriented systematic is developed. Within this systematic the multivariant technique, at present in vogue in practical research, is arranged. The new technique: Partial...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Author: Erich Weihs

June 15, 1976

The trade as a consumer

Just as consumers purchase goods from a retailer so do wholesalers and retailers buy products from a manufacturer. This paper takes the concept of penetration and repeated purchase, previously developed for use with consumer panels, and applies it to...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: Alan J. Handyside, Pauline S. Irons

June 15, 1976

Towards a new evaluation of grassland nutrition

Fisons have available a wide range of basic quantitative data on the use of fertilizer on grassland, covering a period of 20 years. But such data is largely restricted to analyses by size of farm and region. To gain a deeper insight into the...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: Derek Harris, Ronald E. Walpole, Bill Blyth

June 15, 1976

Using research for quality control in the inclusive holiday market

This paper discusses the importance of quality control in the holiday market and shows a system, dependent on research, in operation in Thomson Holidays, the largest UK tour operator. Adequate quality control depends on being able to specify the...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Author: Sheila Jones

June 15, 1976

Changing consumer needs in the U.K. packaged holiday market

This paper describes how tour operators, with special reference to the British Airways subsidiary, have responded to changed market conditions in the holiday market since 1973. The changes have been caused by factors outside of the control of the...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Author: Albert Gallichan

June 15, 1976