Back

Using research for quality control in the inclusive holiday market

Date of publication: June 15, 1976

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Author: Sheila Jones

Abstract:

This paper discusses the importance of quality control in the holiday market and shows a system, dependent on research, in operation in Thomson Holidays, the largest UK tour operator. Adequate quality control depends on being able to specify the standards or elements the product should have. The purpose of this paper is to show how an extensive and continuing programme of research over several years has been used to bring some order into the potential chaos.

Sheila Jones

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Quality control using exclusive interviewers

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Ian Jarvis

Company: Burke, Inc.

August 1, 1975

×

Citation

Jarvis, I. (1975a, August 01). Quality control using exclusive interviewers. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/quality-control-using-exclusive-interviewers


Research Papers

Quality in market research

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future

Authors: Andy Dexter, David Smith

Company: DVL Smith Ltd

September 1, 1993

×

Citation

Dexter and Smith (1993a, September 01). Quality in market research. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/quality-in-market-research


Research Papers

Research into the complex nature of the holiday choice process

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry

Author: Peter B. Hodgson

 

June 15, 1983

×

Citation

Hodgson, P. B. (1983a, June 15). Research into the complex nature of the holiday choice process. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/research-into-the-complex-nature-of-the-holiday-choice-process


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Jones, S. (1976a, June 15). Using research for quality control in the inclusive holiday market. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/research-into-the-complex-nature-of-the-holiday-choice-process