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Using research for quality control in the inclusive holiday market

Date of publication: June 15, 1976

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Author: Sheila Jones

Abstract:

This paper discusses the importance of quality control in the holiday market and shows a system, dependent on research, in operation in Thomson Holidays, the largest UK tour operator. Adequate quality control depends on being able to specify the standards or elements the product should have. The purpose of this paper is to show how an extensive and continuing programme of research over several years has been used to bring some order into the potential chaos.

Sheila Jones

Author

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Quality control using exclusive interviewers

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Ian Jarvis

Company: Burke, Inc.

August 1, 1975

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Jarvis, I. (1975a, August 01). Quality control using exclusive interviewers. ANA - ESOMAR. Retrieved May 12, 2025, from


https://ana.esomar.org/documents/quality-control-using-exclusive-interviewers


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Quality in market research

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future

Authors: Andy Dexter, David Smith

Company: DVL Smith Ltd

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Research into the complex nature of the holiday choice process

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry

Author: Peter B. Hodgson

 

June 15, 1983

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Hodgson, P. B. (1983a, June 15). Research into the complex nature of the holiday choice process. ANA - ESOMAR. Retrieved May 12, 2025, from


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Citation

Jones, S. (1976a, June 15). Using research for quality control in the inclusive holiday market. ANA - ESOMAR. Retrieved May 12, 2025, from


https://ana.esomar.org/documents/research-into-the-complex-nature-of-the-holiday-choice-process