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Research papers

ASAB quality

This paper is an effort to describe a quality process that is going on, at a big service company in Sweden. A process that is aiming to a better relation with the customers and an improved internal climate.

Catalogue: Seminar 1987: Strategies For Service Management
Authors: Ake Ericsson, Anna Kahn
June 15, 1987

Research papers


The Swedish election 1985 produced a surprisingly strong finish for the small Liberal party in Sweden - 14,50% compared to 5,90% in the previous electron in 1982. The polls had kept the party in the 5 to 7% range until the weeks before the election...

Catalogue: Seminar 1986: Opinion Polls
Authors: Hans L. Zetterberg, Gunnar Andren
June 15, 1986

Research papers

Mass communication of political arguments

Within the scope of collectively sponsored consumer studies carried out on large probability samples from the adult Swedish population, questions have been put about attitudes towards political parties as well as towards business enterprises. At the...

Catalogue: ESOMAR Congress 1968
Author: Jarko Cerha
June 15, 1968

Research papers

How the opinion polls conquered the editorial papers of Swedish newspapers

In order to investigate this problem we have studied a sample of editorials in three leading Swedish newspapers during the last fifty years. We chose to examine three newspapers with different political outlooks. Dagens Nyheter is the largest morning...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Author: Sören Holmberg
June 15, 1980

Research papers

Editorial contents, attractivity and motives for female readers of magazines

This paper tries to clarify some of the contents of the medium quality and shows one rather simple way of measuring the expectations of the female readers of a number of selected Swedish Consumer magazines. In two subsequent studies in 1977 the...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Kjell Sjögren
November 1, 1979

Research papers

Market research in Spain and in Sweden

At present there are in Spain a number of market research organisations with the proper technique and field staff which can accept market research studies of any kind. While in Sweden The association of the eleven leading market research institutes...

Catalogue: ESOMAR Yearbook 1964-1965
Authors: Pedro Crespo Franco, Bo P. Kaiser
June 15, 1965

Research papers

Future ways of communicating with doctors- Analysis of properties and demands of one market

My aim has been to try very cursory to explain why I consider changes necessary, I would, on the basis of an analysis of the Swedish market, like to: A) present important properties of the Swedish Market and the demands which the Swedish Market...

Catalogue: Seminar 1977: Foresight Or Hindsight?
Author: S. A. Ekedahl
March 1, 1977

Research papers

Findus fish in a tray

The purpose of this study was to explore and demonstrate our ideas about a different approach to media research. In Sweden we had since many years sufficient comparative media data on the exposure level. Several individual media have also published...

Catalogue: Seminar 1978: The Business Of Advertising
Author: Bengt Lindh
June 15, 1970

Research papers

Service development in Swedish service companies

The result of the study is derived from interviews with some thirty service companies which are members of the Swedish Coaliation of Service Industries. The study has focused on service development with the underlying assumption that this is the...

Catalogue: Seminar 1987: Strategies For Service Management
Author: Göran Hyttfors
June 15, 1987