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Research papers

A note on relative validity

In my own approach to modelling, I try to bear three questions in mind: A) Does the approach generate sufficient confidence to lead to application?; B) Does the application produce improvement in planning/decision making?; C) Does the gain from this...

Catalogue: Seminar 1975: Market Modelling
Author: J. Aspden
June 1, 1975
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Citation

Aspden, J. (1975a, June 01). A note on relative validity . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-note-on-relative-validity-


Research papers

Graduate business schools images

Within the context of brand image measurement, this paper presents the results of a comparative analysis of two methodological procedures selected for their widely different approaches towards the measurement problem. More specifically, spatial...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Bernard Dubois, Yves Evrard
September 1, 1974
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Citation

Dubois and Evrard (1974a, September 01). Graduate business schools images. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/graduate-business-schools-images


Research papers

Publishers, editors and researchers

Ergonomics is the study of the relationship between man and the machines or tools he uses. The ergonomics of market research tools and their users has been a neglected subject, however. Operational researchers, it is true, have occasionally joined...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: Michael Bird
June 15, 1974
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Citation

Bird, M. (1974a, June 15). Publishers, editors and researchers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/publishers-editors-and-researchers


Research papers

Research for editors

Editorial Research is regarded in these notes as research having any bearing upon a publication's design, content, style, and philosophy - political or otherwise. It may also, of course, have bearing upon aspects other than the product itself, i.e....

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: Brian Allt
June 15, 1974
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Citation

Allt, B. (1974a, June 15). Research for editors. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-for-editors


Research papers

Conclusions derived from the session on: Framing of questionnaires and techniques of data collection (French)

The papers presented during this session used a large number of concrete examples to analyse the techniques of framing questionnaires and made specific recommendations intended for the experts. It might be of advantage to continue with a...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Jacques Durand
June 15, 1973
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Citation

Durand, J. (1973a, June 15). Conclusions derived from the session on: Framing of questionnaires and techniques of data collection (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/conclusions-derived-from-the-session-on-framing-of-questionnaires-and-techniques-of-data-collection-french-


Research papers

Conclusions derived from the session on: Framing of questionnaires and techniques of data collection

The papers presented during this session used a large number of concrete examples to analyse the techniques of framing questionnaires and made specific recommendations intended for the experts. It might be of advantage to continue with a...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Jacques Durand
June 15, 1973
×

Citation

Durand, J. (1973a, June 15). Conclusions derived from the session on: Framing of questionnaires and techniques of data collection . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/conclusions-derived-from-the-session-on-framing-of-questionnaires-and-techniques-of-data-collection-


Magazines

European Research (March 1973)

We inresearch are not always adept at self-administeringsome few questions which are crucial to the successfulcontinuance of the industry.Whether the data collected is for application in socialplanning or to aid commercial strategy and tactics,the...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
March 1, 1973
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Citation

B.V., E. (1973a, March 01). European Research (March 1973). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/european-research-march-1973-


Research papers

Developments in consumer panels

The aspects of panel developments I shall examine are: 1. Panel size and composition; 2. The nature of the information collected and the collection method; 3. Report content, design and delivery; 4. Accuracy of the data; 5. Data analysis methods.

Catalogue: Seminar 1972: Panels
Author: D. A. Brown
June 15, 1972
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Citation

Brown, D. A. (1972a, June 15). Developments in consumer panels. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/developments-in-consumer-panels


Research papers

The interviewers' role with new methods of data collection

Recent advances in data collection and interpretation, especially electronic metering devices, have interacted with the work of the interviewer. Long-running panel operations have made it possible to assess the value of differential changes to the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: Stephan Buck, J. G. Boggis
June 15, 1972
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Citation

Buck and Boggis (1972a, June 15). The interviewers' role with new methods of data collection. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-interviewers-role-with-new-methods-of-data-collection