Abstract:
In my own approach to modelling, I try to bear three questions in mind: A) Does the approach generate sufficient confidence to lead to application?; B) Does the application produce improvement in planning/decision making?; C) Does the gain from this improvement justify the costs of the modelling exercise?. These are essentially practical questions in which the idea of validity looms large and I am grateful to Faivre & Sanchez for developing their notion of validity. I think they have captured the essence of validity in their description of it as "the adequacy of the model as a mimic of the system which it is intended to represent".
Research Papers
The validation of marketing models
Catalogue: Seminar 1975: Market Modelling
Authors: Claude Sanchez, Jean-Philippe Faivre
 
June 1, 1975
Research Papers
What people say...
Catalogue: Seminar 1977: Social Research
Author: Alain Kling
 
December 1, 1977
Research Papers
A survey of market modelling practice
Catalogue: Seminar 1975: Market Modelling
Author: John Palmer
 
June 4, 1975
