Abstract:
The aspects of panel developments I shall examine are: 1. Panel size and composition; 2. The nature of the information collected and the collection method; 3. Report content, design and delivery; 4. Accuracy of the data; 5. Data analysis methods.
This could also be of interest:
Research Papers
Practical use of consumer panels
Catalogue: Seminar 1982: The Effective Use Of Panels
Authors: Ivor McGloughlin, Jim Lockyear
 
June 15, 1982
Research Papers
Consumer panels
Catalogue: Seminar 1998: Adding Transparency To Brand Management
Author: Arup Bose
 
June 15, 1998
Research Papers
The future of consumer panels
Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Authors: Goos Eilander, Jan van Bostelen
Company: Burke, Inc.
June 15, 1987