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Research papers

Word of mouth and media (German)

This paper discusses a point of view often overlooked: The importance of being - as an advertiser - talked about. The most successful of advertising executives are sometimes Irked when research people come up with survey results Indicating what...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Berend H. Feddersen
June 15, 1961
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Citation

Feddersen, B. H. (1961a, June 15). Word of mouth and media (German). ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/word-of-mouth-and-media-german-


Research papers

The discovery of the division of information labour in the technological society by means of secondary analysis

The inventors of the two-step-hypothesis, the Columbia researchers, touched upon a major problem in mass communication: The differentiation of the target groups in terms of individual receptiveness. But they did not answer any of our important...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Jarko Cerha
September 1, 1973
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Citation

Cerha, J. (1973a, September 01). The discovery of the division of information labour in the technological society by means of secondary analysis. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/the-discovery-of-the-division-of-information-labour-in-the-technological-society-by-means-of-secondary-analysis


Research papers

Expanding the domain of the agenda-setting function of mass communication

The impact of mass communication -- the ability to effect cognitive change among individuals -- has been labeled the agenda-setting function of mass communication. Here may lie the most important effect of modern mass communication, the ability of...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Maxwell E. McCombs, Henry F. Schulte
August 1, 1975
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Citation

McCombs and Schulte (1975a, August 01). Expanding the domain of the agenda-setting function of mass communication. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/expanding-the-domain-of-the-agenda-setting-function-of-mass-communication


Videos
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Citation

Bubani and Southgate (2021a, July 28). Trust in Media: The New Publishing Battleground. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/trust-in-media-the-new-publishing-battleground


Research papers

Models of mass communication for a media-rich developing society

Two dramatically different images of mass communication have emerged from research in post-industrial societies and in the developing nations of the "Third World". In predominantly agricultural countries, where mass media resources tend to be limited...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Steven H. Chaffee, Fausto Izcaray
August 1, 1975
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Citation

Chaffee and Izcaray (1975a, August 01). Models of mass communication for a media-rich developing society. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/models-of-mass-communication-for-a-media-rich-developing-society


Research papers

The mass media and social change

Since 1972, the Center of Advanced Communications of Havas Conseil France has been leading theoretical and experimental researches on life style factors whose influence can be noticed on the evolution of our society, our motivations and our...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Authors: Bernard Cathelat, Mike Burke
June 15, 1974
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Citation

Cathelat and Burke (1974a, June 15). The mass media and social change. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/the-mass-media-and-social-change


Magazines

Revue Française du Marketing (Mai 2003)

En décidant de consacrer un numéro sur le thème des mutations de lapublicité, la Revue Française du Marketing comble un videqui s'est révélé jusqu'ici préjudiciable à la communauté deschercheurs et des professionnels...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
May 1, 2003
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Citation

, A. (2003a, May 01). Revue Française du Marketing (Mai 2003). ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-mai-2003-


Magazines

Revue Française du Marketing (Mars 2008)

Une fois encore ce numéro, constitué d'articles variés, rassemble des auteurs tous thésards sélectionnés ou primés, tous Maîtres de Conférences dans le système universitaire. En dehors de cette homogénéité...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
March 1, 2008
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Citation

, A. (2008a, March 01). Revue Française du Marketing (Mars 2008). ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-mars-2008-


Research papers

Public versus private opinion

This paper suggests that there is a genuine difference between people's "private opinions" and their "public opinions"; but the requirements of media contests will force research methods to concentrate almost entirely on "public opinion". The danger...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Author: Stephen King
June 15, 1979
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Citation

King, S. (1979a, June 15). Public versus private opinion. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/public-versus-private-opinion-1841