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Trust in Media: The New Publishing Battleground

Date of publication: July 28, 2021

Catalogue: Trust and Transformation

Company: Kantar

Authors: Gonca Bubani, Duncan Southgate

Abstract:

Consumer trust is important for all kinds of brands, but we see lower trust for many media channels and media brands.
Trust levels for advertising formats and environments also differ dramatically between marketers and consumers. This
article explores trust gaps and provides guidance for both advertisers and publishers.

Gonca Bubani

Author

This is a long description of some author details.

Duncan Southgate

Author

This is a long description of some author details.

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Trust in Media: The New Publishing Battleground

Catalogue: Trust and Transformation

Authors: Gonca Bubani, Duncan Southgate

Company: Kantar

July 28, 2021

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Citation

Bubani and Southgate (2021a, July 28). Trust in Media: The New Publishing Battleground. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/trust-in-media-the-new-publishing-battleground


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Uchida, S. (2021a, July 27). Trust in Media. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/trust-in-media


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Citation

Bubani and Southgate (2021a, July 28). Trust in Media: The New Publishing Battleground. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/strategic-publishing-