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Research papers

Digital matrimony

In order to keep up with respondents, the market research industry must begin to marry online strategies with integrated mobile and social media outreach. A single digital platform must be considered in order to effectively reach respondents and...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Author: Kristin Luck
Company: Decipher, Inc.
October 26, 2011


SORMA - ESOMAR Event: Cum sa iti cresti vanzarile utilizand cercetarea de marketing?

SORMA (Societatea Român? de Marketing ?i Cercetarea Opiniei Publice), împreun? cu ESOMAR (Organiza?ia Interna?ional? a Industriei de Cercetare de Pia??), v? invit? la un eveniment online cu tema ?Cum s? i?i cre?ti...

Authors: Alina Serbanica, Kristin Luck, Calin Costinas, Iulia Pencea
Company: SORMA
July 9, 2021


Yesterday, Today, & Tomorrow: Building a digital-first agency

What's it about?To mark the 50th anniversary of Behaviorally, the market leader for driving shopper growth, Alex Hunt (CEO) and Crispin Beale (President) sit down with Kristin Luck (Founder of Scalehouse and President of ESOMAR)What's in it for...

Catalogue: Webinars 2022
Authors: Alex Hunt, Crispin Beale, Kristin Luck
Company: Behaviorally
January 20, 2022


Let's discuss data science

Share your views on how you believe the Market Research community can strengthen the connection with Data Scientists.

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Kristin Luck
September 8, 2019

Research papers

Innovation culture and strategy

This paper provides practical strategies for fostering a culture of innovation throughout your entire organization, a culture that both stimulates and places a high value on creative thinking and teamwork.

Catalogue: Innovate 2006
Author: Kristin Luck
May 10, 2006


ESOMAR Extraordinary General Meeting PM session

Last week ESOMAR's Council informed members that it has invalidated the results of the recent elections for ESOMAR Council 2023-24. You can learn more about this here. It is now necessary to hold an Extraordinary General Meeting (EGM) to...

Catalogue: Webinars 2022
Authors: Kristin Luck, Pravin Shekar, Niels Schillewaert, Nikki Lavoie, Alain Mizrahi
Company: ESOMAR
December 27, 2022


All aboard! We are in this together

We’ll be sharing the key revelations from the researching a career project – which has gathered a global industry opinion on careers in our industry. We’ll not only be sharing the key learnings but more importantly we’ll be...

Catalogue: Congress 2015: Revelations
Authors: Caroline Bates, Chris Wallbridge, Emily Kettle, Liz Norman, Kristin Luck, Matt Taylor
June 15, 2015

Research papers

Gender, race and power in AI

AI is one of the hottest topics in the industry and its potential to enhance and improve data analysis could be considered unparalleled. But how to ensure that the AI we utilize doesn't produce bigger data gaps than it fixes?

Catalogue: Latin America 2020 - Insights Festival
Authors: Kristin Luck, Jessica Sage
Companies: ScaleHouse, Women in Research (WIRe)
October 19, 2020