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Launch, Scale, Exit: Strategies for Successful Entrepreneurship in Market Research

Date of publication: February 17, 2022

Catalogue: Webinars 2022

Companies: ScaleHouse, MRII

Authors: Kristin Luck, Stephen Kraus

Abstract:

What's it about?

Join us to learn strategies for launching, growing, and sustaining a successful market research/insights business. Kristin Luck is one of the most successful serial entrepreneurs in our profession, and she?ll share?

 

What's in it for me?

  • Strategies for launching, scaling and sustaining a successful research business
  • Tips, tricks, and proven strategies for accelerating growth from $0 to $30M and beyond.
  • Secrets of successful exits

 

Who is this for?

All those interested in being successful entrepreneurs!

This webinar is brought to you by a unique collaboration between ESOMAR, the world?s leading international research association; University of Georgia?s Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a nonprofit association of industry practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK?); and the Canadian Research Insights Council, Canada?s market research association.

Kristin Luck

Author

This is a long description of some author details.

Stephen Kraus

Author

This is a long description of some author details.

  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
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Citation

Luck and Kraus (2022a, February 17). Launch, Scale, Exit: Strategies for Successful Entrepreneurship in Market Research. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/launch-scale-exit-strategies-for-successful-entrepreneurship-in-market-research