Abstract:
What's it about?
To mark the 50th anniversary of Behaviorally, the market leader for driving shopper growth, Alex Hunt (CEO) and Crispin Beale (President) sit down with Kristin Luck (Founder of Scalehouse and President of ESOMAR)
What's in it for me?
We will discuss:
- what 50 years of learnings have taught us about shopper behavior
- ways in which the disruptive forces of technology have underpinned Behaviorally?s transformation into a digital-first player
- the capabilities that will differentiate Behaviorally, and others who create and deliver value through insights, for the next 50 years
Who is this for?
All those interested in shopper behaviour and building a digital first agency
This could also be of interest:
Research Papers
Not born yesterday
Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: David Cocks
 
June 15, 1982
Magazines
Marketing and research today (November 1997)
Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
 
November 1, 1997
Magazines
Marketing and research today (August 1991)
Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
 
August 1, 1991
