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Research papers

Digital assistants- A brand's best friend?

Large internet companies are putting an awful amount of effort into building or improving Digital Assistants (DA). We are still at a nascent stage with this technology, however it is clear that Digital Assistants are set to be a new personalised...

Catalogue: Congress 2016: #WOW
Author: David Wright
Company: KANTAR TNS Malaysia
September 22, 2016
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Citation

Wright, D. (2016a, September 22). Digital assistants- A brand's best friend?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/digital-assistants-a-brand-s-best-friend--8866


Videos

When will machines start winning?

Where does artificial intelligence have to get to, in order to start matching the human capacity to turn data into insights? Human analysis of social media delivers in-depth insight into people's feelings, intentions, drivers and barriers of usage -...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Daniel Fazekas
June 15, 2016
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Citation

Fazekas, D. (2016a, June 15). When will machines start winning?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/when-will-machines-start-winning-


Videos

Artificial Intelligence algorithms

This presentation will illustrate how AI algorithms on big data sources (social media, search, e-commerce, Internet of Things, Mobile data) can be developed and applied for transforming consumer insights and marketing programs. This transformation...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Sunando Das
Company: KANTAR TNS Malaysia
June 15, 2016
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Citation

Das, S. (2016a, June 15). Artificial Intelligence algorithms. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/artificial-intelligence-algorithms-8675


Videos

Digital assistants- A brand's best friend?

Large internet companies are putting an awful amount of effort into building or improving Digital Assistants (DA). We are still at a nascent stage with this technology, however it is clear that Digital Assistants are set to be a new personalised...

Catalogue: Congress 2016: #WOW
Author: David Wright
June 15, 2016
×

Citation

Wright, D. (2016a, June 15). Digital assistants- A brand's best friend?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/digital-assistants-a-brand-s-best-friend-


Videos

Breaking news

The last news on ESOMAR:- ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics - ANA- The first artificial intelligence search engine for market researchLet's discover!

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Finn Raben
June 15, 2016
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Citation

Raben, F. (2016a, June 15). Breaking news. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/breaking-news-8690


Videos

Eye in the sky

This talk will showcase a research project on the use of satellite images to classify the rural-urban status of a survey area/region by the Nielsen Singapore Measurement Science Innovation Lab. We explore the use of computational intelligence and...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Author: Timothy Banks
Company: Nielsen
June 15, 2014
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Citation

Banks, T. (2014a, June 15). Eye in the sky. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/eye-in-the-sky


Research papers

Eye in the sky

This talk will showcase a research project on the use of satellite images to classify the rural-urban status of a survey area/region by the Nielsen Singapore Measurement Science Innovation Lab. We explore the use of computational intelligence and...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Timothy Banks, Whye Loon Tung, Jingyuan Zhao
Company: Nielsen
May 13, 2014
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Citation

Banks, Loon Tung and Zhao (2014a, May 13). Eye in the sky. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/eye-in-the-sky-8136


Research papers

Facing the future

Facial expressions are a strong visual method to convey emotions. 3D Facial Imaging directly records human emotions from facial expressions to better measure consumer response to marketing stimuli (e.g. advertising, packaging, retail displays). This...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Tim Llewellyn, Eric Gu, Alastair Gordon
April 17, 2012
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Citation

Llewellyn, Gu and Gordon (2012a, April 17). Facing the future. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/facing-the-future


Research papers

Robots' journey to the East

BrainJuicer's innovative DigiViduals approach - building research robots to combine social media monitoring with qualitative and ethnographic analysis - has been successful in European, American and Asian markets. This presentation details an...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Richard Shaw, Anna af Hallstrom
April 17, 2012
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Citation

Shaw and af Hallstrom (2012a, April 17). Robots' journey to the East. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/robots-journey-to-the-east