You searched for: "" but we corrected it to "*"

The results has been filter on Tags containing Ethnographic Research.
ANA has found 188 results for you, in 1182 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Research papers

Rediscovering Latin American households

Despite its cultural wealth and biodiversity, Peru is one of the poorest countries in Latin America, with approximately 55% of its population below the poverty line. Faced with this challenge, a multinational company known for its interest in market...

Catalogue: Latin America 2003
Authors: Paola Ruchmann, Alfredo Torres
Company: Apoyo
May 4, 2003

Research papers

Kaleidoscope project

This paper describes the methodological relevance of ethnography in the development of an integrated communication strategy for both Brazil and Mexico, taking into consideration the cultural distance between these two countries.The results of a study...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Authors: Richardson Nelson, Andréa Lima, Paula Luz
October 24, 2004

Research papers

Insights into the purchase decision process of low income customers in Central and Eastern Europe

This paper describes research that has been carried out by INCOMA Research for Unilever Home and Personal Care division to increase understanding of low income consumers in Central and Eastern Europe. Research focussed on how low income consumers...

Catalogue: ESOMAR Retailing Industry Conference 2005
Authors: Alexandra Wren, Nadezda Odlova, Tomás Drtina
Companies: Unilever, GfK
April 19, 2005

Research papers

Veni Vidi Vici

Our paper seeks to demonstrate the effects and effectiveness of a synergistic usage of two powerful yet passive research tools: Ethnography and Neuroscience. This means in practice that as researchers, we are frequently asked to offer methodology and...

Catalogue: Qualitative 2007
Authors: Neil McPhee, Peter Laybourne
Company: Fathom International Ltd
November 12, 2007

Research papers

Women in the world's Muslim economies

Research can measure the effectiveness of women's empowerment initiatives in the Muslim world economies. It has a role to play in quantifying international program assumptions about Muslim women's desires, hopes and experiences.Many fundamental...

Catalogue: Congress 2007: Excellence
Author: Karl Feld
Company: D3 Systems, Inc.
September 19, 2007

Research papers

A world of chicken flavors

During the spring and summer of 2007, Givaudan sponsored and QualiData executed a global ethnographic study to support the discovery and development of novel chicken flavors. Aiming for intensive consumer immersion at the point of flavor creation,...

Catalogue: Congress 2008: Frontiers
Authors: Michael P. Cook, Hy Mariampolski
Companies: QualiData Research Inc., Givaudan
September 26, 2008

Research papers

Small numbers, big insights

Thinking big does not have to involve researching large numbers of people or utilising the latest online techniques to quickly gather data. We posit that at a time of change in the industry there is an important role for small scale face-to-face...

Catalogue: Congress 2013: Think Big
Authors: Suzanne Hall, Chris Perry, Isabella Pereira
Company: Ipsos MRBI
September 26, 2013

Research papers

Global research transition

This paper illustrates emerging research methodologies and introduces a multi layered approach. SC Johnson required an innovative approach to understand consumers' decision making journey within the air care category. A quantitative study with...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Jenna Alexandre, Corrine Sandler
March 26, 2012