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Impact not to be sniffed at: How one study changed the global culture of fragrance

Date of publication: November 10, 2019

Catalogue: Fusion 2019

Companies: , International Flavors & Fragrances (IFF)

Authors: Katell Maguet, Oliver Sweet

Abstract:

A case study that shows how IFF - a fragrance company - used ethnography to start making products for the first time...with products hitting the shelf in Oct 2019.

Katell Maguet

Author

This is a long description of some author details.

Oliver Sweet

Author

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Research Papers

How to innovate within a mature category

Catalogue: Global Qualitative 2017: Back to the future

Authors: Jose Santiago, Marieke Boers

Companies: Winkle, International Flavors & Fragrances (IFF)

October 9, 2017

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Citation

Santiago and Boers (2017a, October 09). How to innovate within a mature category. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/how-to-innovate-within-a-mature-category


Videos

Impact not to be sniffed at: How one study changed the global culture of fragrance

Catalogue: Fusion 2019

Authors: Oliver Sweet, Katell Maguet

Companies: Ipsos MRBI, International Flavors & Fragrances (IFF)

November 10, 2019

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Citation

Sweet and Maguet (2019a, November 10). Impact not to be sniffed at: How one study changed the global culture of fragrance. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/impact-not-to-be-sniffed-at-how-one-study-changed-the-global-culture-of-fragrance-10877


Magazines

Research World (May-June 2018)

Catalogue: Research World 2018

Author: ESOMAR B.V.

 

June 1, 2018

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Citation

B.V., E. (2018a, June 01). Research World (May-June 2018). ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/research-world-may-june-2018-


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Citation

Maguet and Sweet (2019a, November 10). Impact not to be sniffed at: How one study changed the global culture of fragrance. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/research-world-may-june-2018-