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Research papers

The development and perspectives of market research in Hungary

This paper gives a comprehensive picture of the development and more important stages of market research in Hungary. We do not deny that there is still much to do in respect of both the methods applied and in the processing of the information by...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Laszlo Szabo
August 1, 1967
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Citation

Szabo, L. (1967a, August 01). The development and perspectives of market research in Hungary. ANA - ESOMAR. Retrieved January 29, 2023, from


https://ana.esomar.org/documents/the-development-and-perspectives-of-market-research-in-hungary


Research papers

Imagery

This paper describes the adaptation of a new psychological approach which concerns the process of the creation, processing and storage of inner (mental) pictures in the field of market/media research.

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Simone Brecht, Michael Hallemann
September 1, 1997
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Citation

Brecht and Hallemann (1997a, September 01). Imagery . ANA - ESOMAR. Retrieved January 29, 2023, from


https://ana.esomar.org/documents/imagery-


Research papers

Research among children

This chapter is intended to help understand the intricacies of what market research in the specific population of children and youth means and implies, and to give guidance in choosing and applying appropriate research techniques.

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Brigitte Melzer-Lena, Astrid V. Middelmann-Motz
September 1, 1998
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Citation

Melzer-Lena and Middelmann-Motz (1998a, September 01). Research among children . ANA - ESOMAR. Retrieved January 29, 2023, from


https://ana.esomar.org/documents/research-among-children-


Research papers

Profitability and the comprehensive view (French)

I shall not attempt to forecast the future of market research in the seventies, but I just want to bring up two particularly important aspects that both theoretical and practical research ought to tackle and get into perspective, if not solve...

Catalogue: ESOMAR Congress 1968
Author: Jean-Pierre Therme
June 15, 1968
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Citation

Therme, J. (1968a, June 15). Profitability and the comprehensive view (French). ANA - ESOMAR. Retrieved January 29, 2023, from


https://ana.esomar.org/documents/profitability-and-the-comprehensive-view-french-


Research papers

Redefining ethics in market research

This paper describes issues raised in a recent review of the Market Research Society of New Zealand's Code of Practice (based on the ESOMAR Code) with respect to its appropriateness for qualitative research. Qualitative researchers and social...

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific
Author: Ann Holway
November 1, 2000
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Citation

Holway, A. (2000a, November 01). Redefining ethics in market research. ANA - ESOMAR. Retrieved January 29, 2023, from


https://ana.esomar.org/documents/redefining-ethics-in-market-research


Research papers

Building a truly customer-centric CRM model

Customer Relationship Management (CRM) is one of the few emerging businesses recording significant growth since 2000 despite the recent worldwide economic downturn. CRM covers a wide range of business functions including operation workflow, sales...

Catalogue: Asia Pacific 2002
Author: Andy Kung
December 1, 2002
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Citation

Kung, A. (2002a, December 01). Building a truly customer-centric CRM model. ANA - ESOMAR. Retrieved January 29, 2023, from


https://ana.esomar.org/documents/building-a-truly-customer-centric-crm-model


Research papers

Six Sigma in marketing and marketing research

The objective of this paper is to highlight the impact Six Sigma philosophy is having in the field of marketing and the opportunities and challenges thus facing marketing research. Six Sigma concepts are revolutionizing the marketing process and,...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Hara Prasad Nanda, Niloy Sanyal
September 22, 2002
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Citation

Prasad Nanda and Sanyal (2002a, September 22). Six Sigma in marketing and marketing research . ANA - ESOMAR. Retrieved January 29, 2023, from


https://ana.esomar.org/documents/six-sigma-in-marketing-and-marketing-research-


Research papers

Focus group research: A misunderstood history

The presentation traces the origination and development of focus groups from the methods beginning in 1941 at the hands of Robert Merton of Columbia University, New York.Attention is given to the intellectual ethos from within which focus groups...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Author: David E. Morrison
November 5, 2003
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Citation

Morrison, D. E. (2003a, November 05). Focus group research: A misunderstood history. ANA - ESOMAR. Retrieved January 29, 2023, from


https://ana.esomar.org/documents/focus-group-research-a-misunderstood-history


Research papers

The ten commandments for a successful merger and acquisition in marketing research

This paper reviews key issues of the industry consolidation process which has reshaped the landscape, describe the failure rates observed and state the key dimensions that should be carefully considered in order to reduce these risks.

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Author: Jorge García-González
September 14, 2003
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Citation

García-González, J. (2003a, September 14). The ten commandments for a successful merger and acquisition in marketing research . ANA - ESOMAR. Retrieved January 29, 2023, from


https://ana.esomar.org/documents/the-ten-commandments-for-a-successful-merger-and-acquisition-in-marketing-research-