Resources Library by ANA

Introduction

Introduction to the section "New Product Research". The format of "New Product Research" session commences with three papers by panel members. Each paper should take approximately one half hour and is designed to cover its subject and to stimulate...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: Richard M. Seitz

March 1, 1979

News from the world of children and adolescents

This marketing tool has already been in use for a year in France, and its international growth is to begin in November 1980 with the setting up of a barometer of child-oriented themes in Great Britain; extension to the leading industrialised...

Catalogue: Seminar 1980: Children And Young People

Author: Joël-Yves le Bigot

June 15, 1980

End user research

This paper focusses on a comparative study of 16 British and West German machine tool manufacturers, which shows clear differences in the extent of user involvement in the product development process. Broadly speaking in the West German companies,...

Catalogue: Seminar 1981: Industrial Marketing Research

Author: Stephen T. Parkinson

October 1, 1981

Identification of industrial new product opportunities through utilization of graphic stimuli

This paper describes the evolution of industrial and consumer new product opportunities through the utilization of graphic probe stimuli which helped respondents recall and articulate unmet needs. The findings are based on an actual case history, a...

Catalogue: Seminar 1990: New Product Development

Author: Gerald L. Patrick

June 15, 1990

Measuring the vitality of a product after its launch

The paper is divided into four parts illustrating problems linked with verifications a Company can be faced with, within the market realities, when it decides to launch/relaunch/modify a product. This verification takes place after the research...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Authors: Fausto Falcone, Mario Figini

Company: Nestlé

June 15, 1991

The testing and development of innovative fragrances

Part one of the paper reviews the innovation process and relates this to the creation of new fragrances. Special attention is focussed on the development phase, of the creative process, which recognises the difficulty of using conventional market...

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products

Author: Tom McGee

Company: Givaudan

June 15, 1991

Research World (April 2007)

Most modern businesses have established processes in which a range of disciplines, such as ergonomics, design, business management and market research, collaborate in a structured fashion. The specification of requirements, which forms the basis of...

Catalogue: Research World 2007

Author: ESOMAR B.V.

April 1, 2007

Joining the 4th dimension

Consumer Insights are the most important factors associated with effective product development. Qualitative research methods are well suited to understand the consumer, most importantly needs, dreams, desires and the feelings and provides the...

Catalogue: Qualitative 2007

Authors: Catherine Genter, Andera Gadeib

Company: Dialego AG

November 12, 2007

A world of chicken flavors

During the spring and summer of 2007, Givaudan sponsored and QualiData executed a global ethnographic study to support the discovery and development of novel chicken flavors. Aiming for intensive consumer immersion at the point of flavor creation,...

Catalogue: Congress 2008: Frontiers

Authors: Michael P. Cook, Hy Mariampolski

Companies: QualiData Research Inc., Givaudan

September 26, 2008