I will tell you what they want, what they really really want

Author: Annie Pettit


A serious weakness of social listening research is that it is only good at measuring what we already have in our hands. But is that true? Listening research gives us unprecedented access to hundreds of thousands of opinions from disparate people all around the world. These people have complaints and desires and dreams and disappointments all of which beg for solutions and new developments. Join this presentation for a case study describing how to discover unmet needs via social media. You’ll even come away with a few ideas with which to tease your clients.

Annie Pettit


This is a long description of some author details.

Research Papers

Free space

Catalogue: Congress 2014: What Inspires?

Author: Darren Fleetwood


September 10, 2014


Research Papers

  • PDF
  • This could also be of interest