When you can smell the feel and touch the colour

Date of publication: November 18, 2014


This presentation experiments with a completely out of the box methodology to help innovation labs get better inputs in product development – unbiased, more discriminating. Innovation teams need help with exploring only texture articulation and evaluation without allowing other sensory inputs to influence reactions. The central idea of this thought piece is to tap into the heightened senses of blind respondents to get responses to texture in isolation of other sensory attributes as well as discriminate between seemingly similar products.

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