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Magazines

Research World (September 2005)

What would life be like without market research? Without social research and opinion research? Imagine that the profession, Was we know it today, had never been invented. What then? Industry annual turnover amounts to 21 billion dollars, around...

Catalogue: Research World 2005
Author: ESOMAR B.V.
September 1, 2005

Research reports

ESOMAR Annual Market Study 2004

This report, that covers the 2004 market statistics, is the 17th report published by ESOMAR, but the first conducted in cooperation with EFAMRO. It is based mainly on information supplied to us by national market research trade associations, as well...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 2005

Magazines

Research World (July/August 2005)

Research World is devoting a considerable section of this summer’s issue to market research in the ‘lost continent’. In what some people may denounce as an unforgivable concession to business convention, we have taken a pragmatic...

Catalogue: Research World 2005
Author: ESOMAR B.V.
August 1, 2005

Research reports

Mystery shopping studies

The purpose of mystery shopping studies is to help focus the attention of business management on customer service improvement by providing information on the operations and the quality of service it is providing.Mystery shopping studies can comprise...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2005

Research reports

Customer satisfaction studies

Customer Satisfaction Studies (CSS) have been carried out for very many years. More recently their importance and role have however altered considerably. First, they have become one of the fastest growing sectors of the research industry. Second,...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2005

Magazines

Research World (June 2005)

It's good news that the industry is searching out ways to rejuvenate and improve itself. It is only with this attitude that the profession advances. The well-known toolkit - with group discussions, in-depth interviews and a variety of projective,...

Catalogue: Research World 2005
Author: ESOMAR B.V.
June 1, 2005

Research reports

Global Prices Study 2005

An overview of the cost of market research projects worldwide. This is the sixth study of this kind to be conducted. 2,263 research agencies were invited to participate. Of those, 522 completed the online questionnaire, which was hosted by NEBU BV...

Catalogue: ESOMAR Global Prices Study
Author: ESOMAR B.V.
June 1, 2005

Magazines

Research World (May 2005)

There are numerous anecdotes demonstrating how inventors and entrepreneurs had no clear vision of how new products would be adopted or used. Because of the lack of growth in a lot of markets, efforts are being stepped up to identify successful new...

Catalogue: Research World 2005
Author: ESOMAR B.V.
May 1, 2005

Magazines

Research World (April 2005)

MR too has become increasingly international. The process of adapting the organisation, the concentration and the growth of international research has been client-driven. But just how well does the industry handle diversity in 2005? For several years...

Catalogue: Research World 2005
Author: ESOMAR B.V.
April 1, 2005