Global Prices Study 2005

Date of publication: June 1, 2005

Author: ESOMAR B.V.

Abstract:

An overview of the cost of market research projects worldwide. This is the sixth study of this kind to be conducted. 2,263 research agencies were invited to participate. Of those, 522 completed the online questionnaire, which was hosted by NEBU BV from the Netherlands. All agencies were asked to quote for a number of different research projects and reveal their commercial tariffs. Annex 1 presents a detailed overview of the response.

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