Abstract:

This report, that covers the 2004 market statistics, is the 17th report published by ESOMAR, but the first conducted in cooperation with EFAMRO. It is based mainly on information supplied to us by national market research trade associations, as well as estimates from ESOMAR representatives and other informed sources from around the world. The aim of the study was to measure the research turnover of the industry. The study covers work conducted by market research companies or institutes. It does not include work conducted by clients in-house, advertising agencies, universities, government departments or non-profit research institutions.