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Research papers

Research papers

A new magazine creates a new wave to a long established market (Italian)

The magazine "Se og Hor" was started in September 1978. At that time, about 2,2 million magazines were sold every week in Norway, in a community counting a total of 4 million people. The magazine was accorded a probation time of 6 months to reach a...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Knut Kaavik
November 23, 1983

Research papers

Product life cycle (Italian)

This paper questions the concept of product life-cycle, and makes the point that in both theoretical and practical marketing it has often been used as an excuse for non-action. The analogy with human life has only served to reinforce it as a valid...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Giampaolo Fabris
Company: Demoskopea
November 23, 1983

Research papers

Magazine contents and the needs of different sociological segments of readers (Italian)

The object of the study was to identify the market opportunity for two Mondadori weeklies on the basis of characteristics of the readership and its expectations from the magazines. The research area was made up by the readership of the two magazines...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Vittorio Liberanome, Gilberto Valentini
June 15, 1976

Research papers

The re-launch of a relaxant in Italy (Italian)

This report describes the techniques used in and the results obtained from investigations carried out to prepare for the re-launch of a relaxant on the Italian market. The investigation was in two parts: the first designed to measure the...

Catalogue: ESOMAR Congress 1966
Author: Emilio Plate
September 1, 1966