Abstract:
The paper illustrates the first application in Italy of two new qualitative variables applied to the study of readership.
Date of publication: November 23, 1983
Catalogue: Seminar 1983: Publishing A Better Product
Authors: Arnaldo Aisa, Luisa Pogliana
Abstract:
The paper illustrates the first application in Italy of two new qualitative variables applied to the study of readership.
This is a long description of some author details.
This is a long description of some author details.
Aisa and Pogliana (1983a, November 23). The role of the readers of Panorama and Grazia in the interpersonal communication process . ANA - ESOMAR. Retrieved April 25, 2024, from
Vanni, A. (1983a, November 23). The positioning of two leader magazines in the women's "A" and news magazines periodical market (Italian). ANA - ESOMAR. Retrieved April 25, 2024, from
Vanni, A. (1983a, November 23). The positioning of two leader magazines in the women's "A" and news magazines periodical market . ANA - ESOMAR. Retrieved April 25, 2024, from
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Aisa and Pogliana (1983a, November 23). The role of the readers of Panorama and Grazia in the interpersonal communication process (Italian). ANA - ESOMAR. Retrieved April 25, 2024, from