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Magazine contents and the needs of different sociological segments of readers (Italian)

Date of publication: June 15, 1976

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: Vittorio Liberanome, Gilberto Valentini

Abstract:

The object of the study was to identify the market opportunity for two Mondadori weeklies on the basis of characteristics of the readership and its expectations from the magazines. The research area was made up by the readership of the two magazines under review and that of 4 other competing magazines, leaders in the publishing segment which was thought to be of major interest. The study was conducted by integrating the experiences and results of various subsequent stages into one organic plan.

Vittorio Liberanome

Author

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Gilberto Valentini

Author

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Research Papers

Magazine contents and the needs of different sociological segments of readers

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: Vittorio Liberanome, Gilberto Valentini

 

June 15, 1976

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Citation

Liberanome and Valentini (1976a, June 15). Magazine contents and the needs of different sociological segments of readers. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/magazine-contents-and-the-needs-of-different-sociological-segments-of-readers


Research Papers

Editorial contents, attractivity and motives for female readers of magazines

Catalogue: Seminar 1979: Publishing And The Communications Industry

Author: Kjell Sjögren

 

November 1, 1979

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Citation

Sjögren, K. (1979a, November 01). Editorial contents, attractivity and motives for female readers of magazines. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/editorial-contents-attractivity-and-motives-for-female-readers-of-magazines


Research Papers

On the general relationship between the editorial topics of a magazine and the demographic attributes of its readers

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Dieter Müller-Veeh

 

June 15, 1973

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Citation

Müller-Veeh, D. (1973a, June 15). On the general relationship between the editorial topics of a magazine and the demographic attributes of its readers. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/on-the-general-relationship-between-the-editorial-topics-of-a-magazine-and-the-demographic-attributes-of-its-readers


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Citation

Liberanome and Valentini (1976a, June 15). Magazine contents and the needs of different sociological segments of readers (Italian). ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/on-the-general-relationship-between-the-editorial-topics-of-a-magazine-and-the-demographic-attributes-of-its-readers