Magazine contents and the needs of different sociological segments of readers (Italian)

Date of publication: June 15, 1976


The object of the study was to identify the market opportunity for two Mondadori weeklies on the basis of characteristics of the readership and its expectations from the magazines. The research area was made up by the readership of the two magazines under review and that of 4 other competing magazines, leaders in the publishing segment which was thought to be of major interest. The study was conducted by integrating the experiences and results of various subsequent stages into one organic plan.

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