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Research papers

Consumer satisfaction as a social indicator

The purpose of this paper is to investigate conceptual and methodological problems raised by research on consumer satisfaction and dissatisfaction (C S/D) and to review its areas of application.

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Yves Evrard
June 18, 1980
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Citation

Evrard, Y. (1980a, June 18). Consumer satisfaction as a social indicator. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/consumer-satisfaction-as-a-social-indicator


Research papers

A study illustrating that more effective recruiting programs can be developed on college campuses

The results of this study offer small comfort to companies who rely upon campus interviewers as a primary recruiting medium. By and large, they are not reaching the students in a meaningful way. There is a signal lack of communication between...

Catalogue: ESOMAR Congress 1968
Author: David North
June 15, 1968
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Citation

North, D. (1968a, June 15). A study illustrating that more effective recruiting programs can be developed on college campuses. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-study-illustrating-that-more-effective-recruiting-programs-can-be-developed-on-college-campuses


Research papers

The relationship between researchers and creative people

This paper aims to examine in rather more detail the reasons for some of the unhappy relationships, and suggests five specific approaches which could make progress in eliminating the underlying causes. There seem to be three main areas of troubles :...

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Author: Stephen King
June 16, 1966
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Citation

King, S. (1966a, June 16). The relationship between researchers and creative people. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-relationship-between-researchers-and-creative-people