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The relationship between researchers and creative people

Date of publication: June 16, 1966

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising

Author: Stephen King

Abstract:

This paper aims to examine in rather more detail the reasons for some of the unhappy relationships, and suggests five specific approaches which could make progress in eliminating the underlying causes. There seem to be three main areas of troubles : 1. Objectives; 2. Theories about how advertising works; 3. Language and communication.

Stephen King

Author

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The relationship between research and the creative process

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising

Author: Henri Joannis

 

June 1, 1966

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Citation

Joannis, H. (1966a, June 01). The relationship between research and the creative process. ANA - ESOMAR. Retrieved March 14, 2025, from


https://ana.esomar.org/documents/the-relationship-between-research-and-the-creative-process


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The relationship between primary producers and the processing sector

Catalogue: Seminar 1994: From Farmer To Consumer

Author: Michael O'Keeffe

 

June 15, 1994

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O'Keeffe, M. (1994a, June 15). The relationship between primary producers and the processing sector. ANA - ESOMAR. Retrieved March 14, 2025, from


https://ana.esomar.org/documents/the-relationship-between-primary-producers-and-the-processing-sector


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Mismatch between job and people

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making

Author: Hans L. Zetterberg

Company: KANTAR TNS Malaysia

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Zetterberg, H. L. (1980a, June 18). Mismatch between job and people. ANA - ESOMAR. Retrieved March 14, 2025, from


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Citation

King, S. (1966a, June 16). The relationship between researchers and creative people. ANA - ESOMAR. Retrieved March 14, 2025, from


https://ana.esomar.org/documents/mismatch-between-job-and-people