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Consumer satisfaction as a social indicator

Date of publication: June 18, 1980

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making

Author: Yves Evrard

Abstract:

The purpose of this paper is to investigate conceptual and methodological problems raised by research on consumer satisfaction and dissatisfaction (C S/D) and to review its areas of application.

Yves Evrard

Author

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Research Papers

Measurement of subjective well-being and its implications on socio-political decisions

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Authors: Yves Evrard, Denis Lindon

 

June 15, 1977

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Citation

Evrard and Lindon (1977a, June 15). Measurement of subjective well-being and its implications on socio-political decisions. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/measurement-of-subjective-well-being-and-its-implications-on-socio-political-decisions


Research Papers

Measuring satisfaction

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Author: Daniel Bachelet

 

September 1, 1992

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Citation

Bachelet, D. (1992a, September 01). Measuring satisfaction . ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/measuring-satisfaction-


Research Papers

Multivariate data analysis and consumer behaviour

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Yves Evrard

 

June 15, 1982

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Citation

Evrard, Y. (1982a, June 15). Multivariate data analysis and consumer behaviour. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/multivariate-data-analysis-and-consumer-behaviour


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Citation

Evrard, Y. (1980a, June 18). Consumer satisfaction as a social indicator. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/multivariate-data-analysis-and-consumer-behaviour