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Consumer satisfaction as a social indicator

Date of publication: June 18, 1980

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making

Author: Yves Evrard

Abstract:

The purpose of this paper is to investigate conceptual and methodological problems raised by research on consumer satisfaction and dissatisfaction (C S/D) and to review its areas of application.

Yves Evrard

Author

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Citation

Morello, G. (1978a, December 01). Time perception as a social indicator. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/time-perception-as-a-social-indicator


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Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research

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Rikard-Petersen and Bekholm (1994a, June 15). Economic trend indicator surveys as a management tool. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/economic-trend-indicator-surveys-as-a-management-tool


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https://ana.esomar.org/documents/satisfaction-matters


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Citation

Evrard, Y. (1980a, June 18). Consumer satisfaction as a social indicator. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/satisfaction-matters