The purpose of this paper is to investigate conceptual and methodological problems raised by research on consumer satisfaction and dissatisfaction (C S/D) and to review its areas of application.
Authors: Yves Evrard, Denis Lindon
June 15, 1977
Author: Daniel Bachelet
September 1, 1992
Author: Yves Evrard
June 15, 1982
- This could also be of interest