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Videos

Insights 2020 (Spanish)

Millward Brown Vermeer, ESOMAR, The Advertising Research Foundation (ARF), Kantar, and Korn Ferry have formed a partnership to lead Insights2020 Driving Customer-Centric Growth, a global marketing thought leadership initiative focused on aligning...

Catalogue: Latin America 2016: Research Renovation
Author: Fernando Alvarez Kuri
Company: Kantar
June 15, 2016
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Citation

Kuri, F. A. (2016a, June 15). Insights 2020 (Spanish). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/insights-2020-spanish-


Videos

Mobile technology (Spanish)

Technology has become a new ingredient for social survival. These devices are not cheap, but day-to-day life is easier when we have access to them, for all socio-economic levels. At an emotional level, it's very important for people to be able to buy...

Catalogue: Latin America 2016: Research Renovation
Author: Armando Mora
Company: Ipsos MRBI
June 15, 2016
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Citation

Mora, A. (2016a, June 15). Mobile technology (Spanish). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/mobile-technology-spanish-


Videos

The data party has just begun (Spanish)

Despite the large efforts done by today's companies, keeping customers’ information organised is becoming harder. Different brands, departments and promotions have the potential to create new valuable information.?The effort required to...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Natalia Gitelman, Enric Cid, Cecilia Mastrini
Companies: DatosClaros - Octubre Research SA, Netquest
June 15, 2015
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Citation

Gitelman, Cid and Mastrini (2015a, June 15). The data party has just begun (Spanish). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-data-party-has-just-begun-spanish-


Videos
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Citation

Besprosvan, K. (2015a, June 15). The future of LATAM (Spanish). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-future-of-latam-spanish-


Research reports

ESOMAR data protection checklist (Spanish)

The purpose of this document is to provide researchers, especially those working in smaller organisations that might not have extensive resources or experience in data protection requirements, with general guidance on their responsibilities within a...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2015
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Citation

B.V., E. (2015a, June 15). ESOMAR data protection checklist (Spanish). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/esomar-data-protection-checklist-spanish--8435


Research reports

Mystery shopping studies (Spanish)

The aim of the Mystery Shopping study is to assist professionals in improving customer service, offering information on the operations and the quality of the service provided. The Mystery Shopping studios can include from simple observations point of...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2015
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Citation

B.V., E. (2015a, June 15). Mystery shopping studies (Spanish). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/mystery-shopping-studies-spanish-


Videos

Building digital brand engagement (Spanish)

The objective of this presentation is to share How PepsiCo uses Social Media Insights in Latam to position and activate main digital brands (Twistos/ EQlibri and Toddy).Sharing with the Audience the Regional Think and Local Digital Touch.?How PepsiCo...

Catalogue: Latin America 2015: Carnival of Insights
Author: Federico Barallobre
June 15, 2015
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Citation

Barallobre, F. (2015a, June 15). Building digital brand engagement (Spanish). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/building-digital-brand-engagement-spanish-


Videos

Latin America Conference 2014 (Spanish)

Introductory speech to the programme of the LATAM Conference 2014 from Guillermo Oliveto, Programme Committee Chair.

Catalogue: Latin America 2014: Accelerating Growth
Author: Guillermo Oliveto
June 15, 2014
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Citation

Oliveto, G. (2014a, June 15). Latin America Conference 2014 (Spanish). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/latin-america-conference-2014-spanish-


Videos

Kids of today and tomorrow (Spanish)

Research shapes our brands, inspires our content and helps us communicate with our audiences. Nickelodeon has undertaken the most detailed, far-reaching analysis to date of 9-14 year olds. Given the geographic scope of the study, we provide in-depth...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Jo McIlvenna, Carlos Garcia
June 15, 2014
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Citation

McIlvenna and Garcia (2014a, June 15). Kids of today and tomorrow (Spanish). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/kids-of-today-and-tomorrow-spanish-