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Research papers

The screen paper

This paper is a sample of five different approaches from a recent survey that I conducted, under the financial support of the Generalitat of Valencia (Spain), among some world leading experts on international electronic media.The electronic newspaper...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Author: Juan A. Giner
June 15, 1992
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Citation

Giner, J. A. (1992a, June 15). The screen paper. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-screen-paper


Research papers

Additional media-planning tools

Starting in January 1991 the Dutch single-source multi-media survey SummoScanner has been enhanced with specific TV-viewing data. Within the limits of the telephone interview, it is now recorded which programmes were viewed on the day before the...

Catalogue: Seminar 1992: Media Research Meets The Future
Author: Marion Appel
June 15, 1992
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Citation

Appel, M. (1992a, June 15). Additional media-planning tools. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/additional-media-planning-tools


Research papers

Consumers' environmental concern: Are we really tapping true concern that relates to environmentally ethic behaviour?

In this paper we will present some results of several studies carried out in Denmark in which different versions of an indicator for environmental concern were used. These results allow to analyse the relationships between different aspects of...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Authors: Suzanne C. Grunert, Nils Röhme
June 15, 1992
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Citation

Grunert and Röhme (1992a, June 15). Consumers' environmental concern: Are we really tapping true concern that relates to environmentally ethic behaviour?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumers-environmental-concern-are-we-really-tapping-true-concern-that-relates-to-environmentally-ethic-behaviour-


Research papers

Cross-linking the quality expectations of the customer to quality control measures on the factory floor

This case-study describes some of the problems that are encountered when trying to integrate customer survey data in a total quality management process.

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Alfons-Pierre Ameel
September 8, 1991
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Citation

Ameel , A. (1991a, September 08). Cross-linking the quality expectations of the customer to quality control measures on the factory floor. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/cross-linking-the-quality-expectations-of-the-customer-to-quality-control-measures-on-the-factory-floor


Research papers

The changing nature of deprivation in Britain

This paper analyses the findings of a survey evaluating Ihe nature and exlent of poverty in Britain, and compares them with the results of a similar survey conducted in 1983. It provides readers wilh insight into social change under the premiership...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Authors: Brian Gosschalk, Harold Frayman
June 15, 1991
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Citation

Gosschalk and Frayman (1991a, June 15). The changing nature of deprivation in Britain. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-changing-nature-of-deprivation-in-britain


Research papers

The $800 billion gold mine

Although marketers have historically been willing to write off consumers (and their disposable incomes) when they reached their fiftieth birthdays, the TRUE potential of this population segment has finally been recognized. The Yankelovich MONITOR,...

Catalogue: Seminar 1991: The Over 50's In The 90's
Author: Albert J. Yesk
June 15, 1991
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Citation

Yesk, A. J. (1991a, June 15). The $800 billion gold mine. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-800-billion-gold-mine


Research papers

Young europeans and tobacco

In June/July 1990 a sample survey using a single questionnaire was conducted simultaneously In all 12 Member States of the European Community to assess the attitudes and behaviour of the younger generation with regard to tobacco. The survey formed...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Jacques-René Rabier
June 15, 1991
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Citation

Rabier, J. (1991a, June 15). Young europeans and tobacco. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/young-europeans-and-tobacco


Research papers

New product research in the travel and tourism market

New Product Development in the FMCG market is well documented and there are a number of volumetric forecasting models available. However since most of these rely on measures of trial and repeat purchase they are of little use in markets where the...

Catalogue: Seminar 1991: Travel And Tourism Transition
Author: Charles Ilsley
Company: FDS International Ltd
June 15, 1991
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Citation

Ilsley, C. (1991a, June 15). New product research in the travel and tourism market. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-product-research-in-the-travel-and-tourism-market


Research papers

Country image

This paper divides into two main sections: the first section deals with background details to the Country Image study including the reasons why it was conducted, how it was designed, and the specific relevance of the study to the travel and tourism...

Catalogue: Seminar 1991: Travel And Tourism Transition
Authors: Eamonn Williams, Tim Clarke
June 15, 1991
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Citation

Williams and Clarke (1991a, June 15). Country image. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/country-image