Resources Library by ANA

Young europeans and tobacco (French)

In June/July 1990 a sample survey using a single questionnaire was conducted simultaneously In all 12 Member States of the European Community to assess the attitudes and behaviour of the younger generation with regard to tobacco. The survey formed...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Jacques-René Rabier

June 15, 1991

Comparison of survey responses among Asian, European and American consumers and their interpretations

Based on our experiences in conducting consumer surveys for the same product or product category from all over the world, we have accumulated a vast data base (over 8000 new products or line extensions) on survey responses using the same procedure...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92

Author: Lynn Y.S. Lin

Company: Burke, Inc.

June 15, 1990

A decision support system for marketing strategies based on survey data

This paper covers the problem of: envisaged changes to the current market situation. The analytical method used to establish a micro simulation model is an advanced approach to Conjoint Measurement Analysis of survey data. The final aim of this...

Catalogue: ESOMAR Congress 1989

Author: Klaus Stadtler

Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH

September 1, 1989

Whither business-to-business research

A postal survey was carried out among 519 agencies in Europe listed in the ESOMAR 1985/86 handbook and 60 IMRA agencies who do not have an ESOMAR member. 1. 114 of the 170 ESOMAR member agencies who returned a questionnaire conduct some business to...

Catalogue: ESOMAR Congress 1987

Author: Johan Aucamp

September 1, 1987

The need for an international television audience measurement

We will more and more have a need for audience measurements at a multinational level. But there are great differences between the methods used for this measurement in the various countries of Europe. It is then difficult to compare and to aggregate...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Author: Jacques Durand

Company: Mediametrie

June 15, 1987

Statistics and significance testing

In this chapter, the emphasis will be on the ‘analysis and interpretation’ aspects of statistics dealing mainly with simple descriptive measures calculated from survey data and the testing of hypotheses about those data. The more advanced...

Catalogue: Consumer Market Research Handbook

Author: Paul Harris

August 1, 1986

A third world experiment in opinion leader identification

Longtitudinal and other studies covering almost 20 years suggest that traditional perceptions concerning the identity of opinion leaders in third world countries may well be wrong. Despite striking differences in wealth, income and education within...

Catalogue: Seminar 1986: Opinion Polls

Author: Andrew Templeton

June 15, 1986

The contribution survey research can make to the decision-making process

The following paper reports on a dialogue held between the President of the German Constitutional Court and the author. This dialogue was set in motion indirectly by an article the author published in 1979 in the Frankfurter Allgemeine Zeitung about...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Author: Elisabeth Noelle-Neumann

Company: Institut für Demoskopie Allensbach GmbH

June 15, 1983

The contribution survey research can make to the decision-making process (German)

The following paper reports on a dialogue held between the President of the German Constitutional Court and the author. This dialogue was set in motion indirectly by an article the author published in 1979 in the Frankfurter Allgemeine Zeitung about...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Author: Elisabeth Noelle-Neumann

Company: Institut für Demoskopie Allensbach GmbH

June 15, 1983