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Cross-linking the quality expectations of the customer to quality control measures on the factory floor

Date of publication: September 8, 1991

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Alfons-Pierre Ameel

Abstract:

This case-study describes some of the problems that are encountered when trying to integrate customer survey data in a total quality management process.

Alfons-Pierre Ameel

Author

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Kobayashi, K. (1993a, September 01). Customer satisfaction: Its relationship with the Japanese way of total quality control. ANA - ESOMAR. Retrieved April 25, 2024, from


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Citation

Ameel , A. (1991a, September 08). Cross-linking the quality expectations of the customer to quality control measures on the factory floor. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/banking-on-quality