Back

Cross-linking the quality expectations of the customer to quality control measures on the factory floor

Date of publication: September 8, 1991

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Alfons-Pierre Ameel

Abstract:

This case-study describes some of the problems that are encountered when trying to integrate customer survey data in a total quality management process.

Alfons-Pierre Ameel

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Ameel , A. (1991a, September 08). Cross-linking the quality expectations of the customer to quality control measures on the factory floor. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/cross-linking-the-quality-expectations-of-the-customer-to-quality-control-measures-on-the-factory-floor