You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Catalogues containing Congress 2012: Accelerating Excellence .
ANA has found 34 results for you, in 228 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The history of men's underwear

When you got up this morning did you really think about what specific pair of underwear you put on? Sure, now I am asking you can think of good pragmatic reasons. But have you really thought about why the underwear in your drawer got there. Marketers...

Catalogue: Congress 2012: Accelerating Excellence
Author: Dave McCaughan
September 13, 2012

Research papers

Designing the club of tomorrow

The global design project of Heineken, 'Open Design Explorations Edition 1: The Club' invited talented emerging designers from around the world to co-create the club of tomorrow. A three-week Market Research Online Community (MROC) with 120...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Filip De Boeck, Henk Eising, Caroline Van Hoff, Tom De Ruyck
Companies: InSites Consulting, Heineken
September 13, 2012

Research papers

From the bottom of the heart!

Homo sapiens' first attempts at passing information through time took the form of paintings. In India emotions speak louder than words. Words hold less meaning in such a culture and fewer ideas can be communicated or elicited through them alone. If...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Jaisy Desai, Akash Sahu, Michael Sack
Company: Ipsos MRBI
September 13, 2012

Research papers

Mergers in a changing market research world

Most of us will experience a merger or acquisition at some point in our careers, but many fail to produce the hoped-for benefits. Studies indicate that over half of public acquisitions end up reducing the value of the companies involved. Mergers are...

Catalogue: Congress 2012: Accelerating Excellence
Author: Michael Mitrano
Company: Transition Strategies Corporation
September 13, 2012

Research papers

Money talks

This presentation illustrates how storytelling can unlock more transformational insight in an industry characterized by inflexibility, complexity and challenging relationships between brands and consumers and elevate beyond the very rational, logical...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Esther Garland, Riki Neill, Henrietta De Souza
Company: Face
September 13, 2012

Research papers

What's a nice insight like you doing in a concept like this?

Great consumer insights can inspire powerful product ideas, which in turn should be transformed into winning concepts. And yet, as marketers increase their expertise at uncovering insights and truly understanding their consumers' needs, there is a...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Lee Markowitz, Barbara Garau, Lourdes Alvarez-Chavarria
Company: Ipsos MRBI
September 13, 2012

Research papers

Creators in their own 'write'

In 2011, Meredith Corporation wanted to invigorate and transform The Ladies' Home Journal to reach a younger and broader audience. They came up with an innovative idea: allow readers to produce the majority of its articles. Meredith turned to their...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Britta C. Ware, Manila Austin
Company: Communispace Corporation
September 13, 2012

Research papers

Website versus traditional survey comments

A plethora of general and industry-specific websites make it possible for consumers to share their experiences, often in the form of ratings and open-ended comments very similar to those captured via traditional customer service and satisfaction...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Randall Brandt, Michael House
Company: Maritz Research
September 13, 2012

Research papers

Measuring emotions through a mobile device across borders, ages, genders and more

Mobile is a valid and useful tool to capture consumer insight. Using mobile, we can reach into most any nook and cranny of the world. More than just traditional research, we can use a mobile device to deliver rich media. We can also capture emotional...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Rolfe Swinton, Rana El Kaliouby
September 13, 2012