Back

Designing the club of tomorrow

Date of publication: September 13, 2012

Catalogue: Congress 2012: Accelerating Excellence

Companies: InSites Consulting, Heineken

Authors: Filip De Boeck, Henk Eising, Caroline Van Hoff, Tom De Ruyck

Abstract:

The global design project of Heineken, 'Open Design Explorations Edition 1: The Club' invited talented emerging designers from around the world to co-create the club of tomorrow. A three-week Market Research Online Community (MROC) with 120 design-savvy clubbers resulted in a consumer journey map, visualizing their needs, perceptions, experiences and motivations. This served both as a briefing and a source of inspiration for the designers working together on the design of this concept club. The final concept club will be showcased at the Salone del Mobile 2012 in Milan after which it will travel worldwide.

Filip De Boeck

Author

This is a long description of some author details.

Henk Eising

Author

This is a long description of some author details.

Caroline Van Hoff

Author

This is a long description of some author details.

Tom De Ruyck

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

The Club Méditerranée

Catalogue: Seminar 1967: Travel and Tourism

Author: C. N. Cole

 

June 15, 1967

×

Citation

Cole, C. N. (1967a, June 15). The Club Méditerranée. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-club-m-diterran-e


Videos

Welcome to the club

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Steve Hill, Rhiannon Price

Company: Northstar Research

June 15, 2016

×

Citation

Hill and Price (2016a, June 15). Welcome to the club. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/welcome-to-the-club


Research Papers

Welcome to the club

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Steve Hill, Rhiannon Price

Company: Northstar Research

November 16, 2016

×

Citation

Hill and Price (2016a, November 16). Welcome to the club. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/welcome-to-the-club-8918


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

De Boeck, Eising, Van Hoff and De Ruyck (2012a, September 13). Designing the club of tomorrow. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/welcome-to-the-club-8918