Resources Library by ANA

Social media and the disruption of democracy

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Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Jennifer Roberton, Matt Browne

Company: respondi

September 8, 2019

Market research and democracy

This chapter addresses the critical question of how market research can develop at a point in time when more and more consumer consultation mechanisms are being developed. The question we face is whether market research as a discipline will be...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Peter Cooper

September 1, 1998

Opinion polling

This chapter focuses on the use of research of the public to provide results and analysis for publication in the media or for use by political parties andcandidates.

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Humphrey Taylor

September 1, 1998

The democracy of opinion polls

I would like to suggest that the polling industry should not agonise too much about getting elections wrong. Error may be good for you; an occasional disaster can be good for the industry and good for the public. If polls were to have too long a run...

Catalogue: Seminar 1986: Opinion Polls

Author: David Butler

June 15, 1986

The use and publication of polls in a democracy

Pre-elections polls have never before been so disqualified in Spain. It will need quite a few years of impeccable work and new favourable electoral conditions for the professional activity of public opinion researchers to recover the image and the...

Catalogue: Seminar 1986: Opinion Polls

Author: Ginés Garrido Alart

June 15, 1986

The voters between left and right

9 out of 10 voters can position themselves on a left / right semantic differential scale. Some 30% choose for the center position. The scale-positions largely explain party-choice in elections as well as perceptions of political entities such as...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls

Author: Jan Stapel

Company: NIPO

June 15, 1980

Opinion polls in democratic societies

In 1945 on July 5th, the day of Britain's post-war general election the News Chronicle published a poll which said that the Conservatives would get 41 per cent of the vote and Labour would get 47 per cent. Now, everybody in Britain knew that Mr....

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls

Author: David Butler

June 15, 1980

Evaluation for democracy

Despite the recent rapid growth in applied social science, the results of that collaboration between research and policy-making have been disappointing (e.g. the American War on Poverty). Two British examples of national action-research experiments...

Catalogue: Seminar 1978: Social Research in the Public Sector

Authors: Tony F. Marshall, Suzan M. Fairhead, D. J.I. Murphy, S. C. Iles

December 1, 1978

Social research and democratic participation

The specific theme of this paper is the relation between social research and democratic participation, and in this context I shall return later to the question of the provision of information as an important element of democracy. Initially, however,...

Catalogue: Seminar 1978: Social Research in the Public Sector

Author: Thomas Burton Bottomore

December 1, 1978