Abstract:
I would like to suggest that the polling industry should not agonise too much about getting elections wrong. Error may be good for you; an occasional disaster can be good for the industry and good for the public. If polls were to have too long a run of always getting it right, it would raise FALSE expectations for your trade. It would discourage voters and politicians from fighting elections to the end and it would make pollsters too un-self-critical - and then they would be riding for a fall.
Webinars
The future of polling after 2020
Catalogue: Webinars 2020
Authors: Kathy Frankovic, Clifford Alexander Young, Jennifer Agiesta, Jean-Marc Leger, Courtney Kennedy, Robert Y. Shapiro
 
December 16, 2020
Magazines
Research World (November-December 2015)
Catalogue: Research World 2015
Author: ESOMAR B.V.
 
December 15, 2015
Research Papers
Opinion polls in democratic societies
Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Author: David Butler
 
June 15, 1980
