This chapter focuses on the use of research of the public to provide results and analysis for publication in the media or for use by political parties and candidates.
ESOMAR/WAPOR guide to opinion polls and published survey
Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2010
The current situation of opinion polling round the world
Catalogue: Seminar 1986: Opinion Polls
Author: Norman L. Webb
June 15, 1986
The use of the Internet for opinion polls
Catalogue: ESOMAR Congress 1997: Learning From The Future
Author: Pete Comley
September 1, 1997
- This could also be of interest