Abstract:
This chapter focuses on the use of research of the public to provide results and analysis for publication in the media or for use by political parties and candidates.
Research Reports
ESOMAR/WAPOR guide to opinion polls and published survey
Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
 
June 15, 2010
Research Papers
The current situation of opinion polling round the world
Catalogue: Seminar 1986: Opinion Polls
Author: Norman L. Webb
 
June 15, 1986
Research Papers
The use of the Internet for opinion polls
Catalogue: ESOMAR Congress 1997: Learning From The Future
Author: Pete Comley
 
September 1, 1997
