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Opinion polling

Date of publication: September 1, 1998

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Humphrey Taylor

Abstract:

This chapter focuses on the use of research of the public to provide results and analysis for publication in the media or for use by political parties and candidates.

Humphrey Taylor

Author

This is a long description of some author details.

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Taylor, H. (1998a, September 01). Opinion polling . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/opinion-polling-