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Opinion polling

Date of publication: September 1, 1998

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Humphrey Taylor

Abstract:

This chapter focuses on the use of research of the public to provide results and analysis for publication in the media or for use by political parties and candidates.

Humphrey Taylor

Author

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Research Papers

Opinion polling in Ireland

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls

Author: John F. Meagher

 

June 15, 1980

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Citation

Meagher, J. F. (1980a, June 15). Opinion polling in Ireland. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/opinion-polling-in-ireland


Research Papers

Opinion polling viewed by a late starter

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Norman L. Webb

Company: Gallup International Association

August 1, 1975

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Citation

Webb, N. L. (1975a, August 01). Opinion polling viewed by a late starter. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/opinion-polling-viewed-by-a-late-starter


Research Papers

The current situation of opinion polling round the world

Catalogue: Seminar 1986: Opinion Polls

Author: Norman L. Webb

 

June 15, 1986

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Citation

Webb, N. L. (1986a, June 15). The current situation of opinion polling round the world. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/the-current-situation-of-opinion-polling-round-the-world


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Taylor, H. (1998a, September 01). Opinion polling . ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/the-current-situation-of-opinion-polling-round-the-world