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Market research and democracy

Date of publication: September 1, 1998

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Peter Cooper

Abstract:

This chapter addresses the critical question of how market research can develop at a point in time when more and more consumer consultation mechanisms are being developed. The question we face is whether market research as a discipline will be usurped as the pressure for information, interaction, and democratisation mounts. Or put another way, will market research be able to establish its own new place in the growing consumer consultation market?

Peter Cooper

Author

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Research Papers

Building democracy in the UK

Catalogue: Congress 2005: Making A Difference

Authors: Viki Cooke, Lucinda Devine

 

September 21, 2005

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Citation

Cooke and Devine (2005a, September 21). Building democracy in the UK. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/building-democracy-in-the-uk


Magazines

Research World (May 2009)

Catalogue: Research World 2009

Author: ESOMAR B.V.

 

May 1, 2009

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Citation

B.V., E. (2009a, May 01). Research World (May 2009). ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/research-world-may-2009-


Research Papers

The democracy of opinion polls

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls

Author: Norman L. Webb

Company: Gallup International Association

June 15, 1980

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Citation

Webb, N. L. (1980a, June 15). The democracy of opinion polls. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/the-democracy-of-opinion-polls-1993


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Citation

Cooper, P. (1998a, September 01). Market research and democracy. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/the-democracy-of-opinion-polls-1993