Market research and democracy

Date of publication: September 1, 1998

Author: Peter Cooper


This chapter addresses the critical question of how market research can develop at a point in time when more and more consumer consultation mechanisms are being developed. The question we face is whether market research as a discipline will be usurped as the pressure for information, interaction, and democratisation mounts. Or put another way, will market research be able to establish its own new place in the growing consumer consultation market?

Peter Cooper


This is a long description of some author details.

Research Papers


Research Papers

  • PDF
  • This could also be of interest