This chapter addresses the critical question of how market research can develop at a point in time when more and more consumer consultation mechanisms are being developed. The question we face is whether market research as a discipline will be usurped as the pressure for information, interaction, and democratisation mounts. Or put another way, will market research be able to establish its own new place in the growing consumer consultation market?
Building democracy in the UK
Catalogue: Congress 2005: Making A Difference
Authors: Viki Cooke, Lucinda Devine
September 21, 2005
Research World (May 2009)
Catalogue: Research World 2009
Author: ESOMAR B.V.
May 1, 2009
The democracy of opinion polls
Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Author: Norman L. Webb
Company: Gallup International Association
June 15, 1980
- This could also be of interest