Back

Market research and democracy

Date of publication: September 1, 1998

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Peter Cooper

Abstract:

This chapter addresses the critical question of how market research can develop at a point in time when more and more consumer consultation mechanisms are being developed. The question we face is whether market research as a discipline will be usurped as the pressure for information, interaction, and democratisation mounts. Or put another way, will market research be able to establish its own new place in the growing consumer consultation market?

Peter Cooper

Author

This is a long description of some author details.

This could also be of interest:

Videos

When democracy fails to deliver

Catalogue: Congress 2015: Revelations

Authors: Ijaz Shafi Gilani, Jean-Marc Leger

 

June 15, 2015

×

Citation

Shafi Gilani and Leger (2015a, June 15). When democracy fails to deliver. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/when-democracy-fails-to-deliver


Research Papers

Social media and the disruption of democracy

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Jennifer Roberton, Matt Browne

Company: respondi

September 8, 2019

×

Citation

Roberton and Browne (2019a, September 08). Social media and the disruption of democracy. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/social-media-and-the-disruption-of-democracy


Videos

Social media and the disruption of democracy

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Jennifer Roberton, Matt Browne

Company: respondi

September 8, 2019

×

Citation

Roberton and Browne (2019a, September 08). Social media and the disruption of democracy. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/social-media-and-the-disruption-of-democracy-10732


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Cooper, P. (1998a, September 01). Market research and democracy. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/social-media-and-the-disruption-of-democracy-10732