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Research papers

From pillage to association (Spanish)

This paper examines the recent changes with respect to Spain’s image in Latin America, related to its prominent position as foreign investor in the region. The interest of this topic lies in several aspects. The first is macroeconomic and...

Catalogue: Latin America 2001
Authors: Gastón Martínez Heres, Paulo Carramenha
May 1, 2001
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Citation

Heres and Carramenha (2001a, May 01). From pillage to association (Spanish). ANA - ESOMAR. Retrieved September 21, 2023, from


https://ana.esomar.org/documents/from-pillage-to-association-spanish-


Research papers

David and Goliath

Since the arrival of the private television channels in Spain the newspaper Publishers became more and more worried about the share they would get within the advertising budgets. Television has been always the main medium in Spain for advertising a...

Catalogue: Seminar 1991: Publishing For An Optimal Product
Author: Rosa Maria Forner
June 15, 1991
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Citation

Forner, R. M. (1991a, June 15). David and Goliath. ANA - ESOMAR. Retrieved September 21, 2023, from


https://ana.esomar.org/documents/david-and-goliath


Research papers

Tourism in Spain, not everything is under the sun

Tourism is one of the most important economical sectors in Spain. Several years ago the Government Department of Tourism lounched an advertising campaign abroad using the positioning propposal "SPAIN EVERYTHING UNDER THE SUN". With the performance of...

Catalogue: Seminar 1991: Travel And Tourism Transition
Authors: Josep Chias, Teresa Buhigas
June 15, 1991
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Citation

Chias and Buhigas (1991a, June 15). Tourism in Spain, not everything is under the sun. ANA - ESOMAR. Retrieved September 21, 2023, from


https://ana.esomar.org/documents/tourism-in-spain-not-everything-is-under-the-sun


Research papers

Added value products

The Spanish Financial Sector is undergoing a big process of change and mergers and in the future far fewer financial entities will offer a far wider range of products. Customers are losing their loyalty to the financial institution and establishing...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Author: Felix Serrano Alda
June 15, 1992
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Citation

Alda, F. S. (1992a, June 15). Added value products. ANA - ESOMAR. Retrieved September 21, 2023, from


https://ana.esomar.org/documents/added-value-products


Research papers

The use and publication of polls in a democracy

Pre-elections polls have never before been so disqualified in Spain. It will need quite a few years of impeccable work and new favourable electoral conditions for the professional activity of public opinion researchers to recover the image and the...

Catalogue: Seminar 1986: Opinion Polls
Author: Ginés Garrido Alart
June 15, 1986
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Citation

Alart, G. G. (1986a, June 15). The use and publication of polls in a democracy. ANA - ESOMAR. Retrieved September 21, 2023, from


https://ana.esomar.org/documents/the-use-and-publication-of-polls-in-a-democracy


Research papers

Autonomous televisions in Spain

After more than fifteen years with only a single television channel in Spain, the first autonomous television appeared in 1982. In that year ETB was founded in the Basque region, transmitting in Basque (Euskera): followed in 1983 by TV3 in Catalonia,...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Authors: Lourdes Calvo, Jordi Hidalgo
June 15, 1991
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Citation

Calvo and Hidalgo (1991a, June 15). Autonomous televisions in Spain. ANA - ESOMAR. Retrieved September 21, 2023, from


https://ana.esomar.org/documents/autonomous-televisions-in-spain


Research papers

Taking the english apple to Spain

This paper discusses the background to the Adams launch into Spain. The approach to the research and methodology are covered in some detail. The foundation for the research programme was provided by an appraisal of the Spanish retail scene conducted...

Catalogue: Seminar 1993: Maximising Retail Sales In Recession
Authors: Bill Allen, Maureen Johnson
June 15, 1993
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Citation

Allen and Johnson (1993a, June 15). Taking the english apple to Spain. ANA - ESOMAR. Retrieved September 21, 2023, from


https://ana.esomar.org/documents/taking-the-english-apple-to-spain


Research papers

Experience of qualitative media research in Spain

Various qualitative media research conducted, mainly from 1972 give some insight about relevant variables to be considered in present media strategy and in future media research. Our experience in qualitative media research include two main pieces of...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Marc Vincent
March 1, 1976
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Citation

Vincent, M. (1976a, March 01). Experience of qualitative media research in Spain . ANA - ESOMAR. Retrieved September 21, 2023, from


https://ana.esomar.org/documents/experience-of-qualitative-media-research-in-spain-


Research papers

From pillage to association

This paper examines the recent changes with respect to Spain’s image in Latin America, related to its prominent position as foreign investor in the region. The interest of this topic lies in several aspects. The first is macroeconomic and...

Catalogue: Latin America 2001
Authors: Gastón Martínez Heres, Paulo Carramenha
May 1, 2001
×

Citation

Heres and Carramenha (2001a, May 01). From pillage to association. ANA - ESOMAR. Retrieved September 21, 2023, from


https://ana.esomar.org/documents/from-pillage-to-association