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Research papers

David and Goliath

Since the arrival of the private television channels in Spain the newspaper Publishers became more and more worried about the share they would get within the advertising budgets. Television has been always the main medium in Spain for advertising a...

Catalogue: Seminar 1991: Publishing For An Optimal Product
Author: Rosa Maria Forner
June 15, 1991
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Citation

Forner, R. M. (1991a, June 15). David and Goliath. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/david-and-goliath


Research papers

Tourism in Spain, not everything is under the sun

Tourism is one of the most important economical sectors in Spain. Several years ago the Government Department of Tourism lounched an advertising campaign abroad using the positioning propposal "SPAIN EVERYTHING UNDER THE SUN". With the performance of...

Catalogue: Seminar 1991: Travel And Tourism Transition
Authors: Josep Chias, Teresa Buhigas
June 15, 1991
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Citation

Chias and Buhigas (1991a, June 15). Tourism in Spain, not everything is under the sun. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/tourism-in-spain-not-everything-is-under-the-sun


Research papers

Autonomous televisions in Spain

After more than fifteen years with only a single television channel in Spain, the first autonomous television appeared in 1982. In that year ETB was founded in the Basque region, transmitting in Basque (Euskera): followed in 1983 by TV3 in Catalonia,...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Authors: Lourdes Calvo, Jordi Hidalgo
June 15, 1991
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Citation

Calvo and Hidalgo (1991a, June 15). Autonomous televisions in Spain. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/autonomous-televisions-in-spain


Research papers

The measuring of quality of the telephone services in Spain

In 1990, the Quality Department of TELEFONICA DE ESPANA has designed a Programme of Quality Surveys, designated to know and improve the satisfaction of her clients, which afterwards has been carried out during all the year by ICP/RESEARCH, S.A....

Catalogue: Latin America 1991: Exchanging Experiences
Authors: José Rial Avendaño, Enrique Carreras, Marina de Jaén Sánchez
May 5, 1991
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Citation

Avendaño, Carreras and de Jaén Sánchez (1991a, May 05). The measuring of quality of the telephone services in Spain. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/the-measuring-of-quality-of-the-telephone-services-in-spain


Research papers

The measuring of quality of the telephone services in Spain (Spanish)

In 1990, the Quality Department of TELEFONICA DE ESPANA has designed a Programme of Quality Surveys, designated to know and improve the satisfaction of her clients, which afterwards has been carried out during all the year by ICP/RESEARCH, S.A....

Catalogue: Latin America 1991: Exchanging Experiences
Authors: José Rial Avendaño, Enrique Carreras, Marina de Jaén Sánchez
May 5, 1991
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Citation

Avendaño, Carreras and de Jaén Sánchez (1991a, May 05). The measuring of quality of the telephone services in Spain (Spanish). ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/the-measuring-of-quality-of-the-telephone-services-in-spain-spanish-


Research papers

Researching privatisations

The principal purpose of the paper is to show the help that Market Research Techniques gave to the decision makers of the biggest privatisation ever conducted in Spain. The authors start by describing the company, the aims of the privatisation and...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Pedro Moraleda, Juan Ferrer-Vidal
September 1, 1990
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Citation

Moraleda and Ferrer-Vidal (1990a, September 01). Researching privatisations. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/researching-privatisations


Research papers

Spain: Everything under the sun

This paper explains the information system used in devising the marketing plan for Spanish tourism and adjusting the global marketing strategy to meet future needs. Because the objectives of the marketing plan for Spanish tourism were to: design a...

Catalogue: Seminar 1988: Travel And Tourism Research
Authors: Josep Chias, Eulogio Bordas
May 4, 1988
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Citation

Chias and Bordas (1988a, May 04). Spain: Everything under the sun. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/spain-everything-under-the-sun


Research papers

The use and publication of polls in a democracy

Pre-elections polls have never before been so disqualified in Spain. It will need quite a few years of impeccable work and new favourable electoral conditions for the professional activity of public opinion researchers to recover the image and the...

Catalogue: Seminar 1986: Opinion Polls
Author: Ginés Garrido Alart
June 15, 1986
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Citation

Alart, G. G. (1986a, June 15). The use and publication of polls in a democracy. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/the-use-and-publication-of-polls-in-a-democracy


Research papers

The market of daily press in Barcelona

The success of "EL PAIS" is due to the combination of a series of factor which have coincided in the newspaper since beginning. The first of them, its particular system of owner ship, gave "EL PAIS" some features which made it different from the...

Catalogue: Seminar 1985: Quality In Publishing
Author: Ginés Garrido Alart
November 27, 1985
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Citation

Alart, G. G. (1985a, November 27). The market of daily press in Barcelona. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/the-market-of-daily-press-in-barcelona