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Plummer and Lee (2004a, October 10). Brand personality research goes online. ANA - ESOMAR. Retrieved May 14, 2024, from
https://ana.esomar.org/documents/brand-personality-research-goes-online
Heath, R. (2004a, September 19). Achieving a strategic, integrated approach to corporate reputation measurement. ANA - ESOMAR. Retrieved May 14, 2024, from
Gammill, Harlow and Love Jr. (2004a, September 19). Deconstructing brand equity. ANA - ESOMAR. Retrieved May 14, 2024, from
https://ana.esomar.org/documents/deconstructing-brand-equity
Hansen, Percy and Randrup (2004a, September 19). Emotional responses to brands and product categories. ANA - ESOMAR. Retrieved May 14, 2024, from
https://ana.esomar.org/documents/emotional-responses-to-brands-and-product-categories
Gordon, A. (2004a, September 19). Linking marketing decisions with consumer decision making. ANA - ESOMAR. Retrieved May 14, 2024, from
https://ana.esomar.org/documents/linking-marketing-decisions-with-consumer-decision-making
de Vos and Andela (2004a, June 18). You'll have to see this! . ANA - ESOMAR. Retrieved May 14, 2024, from
https://ana.esomar.org/documents/you-ll-have-to-see-this-
Ratcliffe, B. (2004a, June 17). Radio: Is recent history destiny?. ANA - ESOMAR. Retrieved May 14, 2024, from
https://ana.esomar.org/documents/radio-is-recent-history-destiny-
Agui and Fernández (2004a, April 18). To know you is to love you. ANA - ESOMAR. Retrieved May 14, 2024, from
https://ana.esomar.org/documents/to-know-you-is-to-love-you
Okazaki, Corcoran and Tripathi (2004a, March 28). The Kabuki dilemma. ANA - ESOMAR. Retrieved May 14, 2024, from
https://ana.esomar.org/documents/the-kabuki-dilemma