Abstract:
This paper focuses on an integrated and holistic approach to reputation management. This approach, using the new software package HARMONI, enabled the research unit to incorporate a number of key studies to deliver strategically significant and actionable insights and understanding into the company's performance on issues such as reputation and brand health. The paper highlights the role of research in a local Telco in its wider role. Important issues covered in the paper include a brief discussion on the importance of Corporate Reputation; why we measure reputation performance; media analysis and the functionality of the software programme HARMONI. The approach provided Telco with a robust tool (techniques - data management system) to answer critical questions about the company's reputation performance.
Research Papers
Optimising advertising expenditures
Catalogue: Automotive 2006
Authors: Edgard Tagnon, Guillaume Saint, Thomas Merchant
Company: KANTAR TNS Malaysia
February 27, 2006
Research Papers
Digital convergence
Catalogue: ESOMAR Conference on Digital Futures 2005
Author: Claude Floch
Company: GfK
March 1, 2005
Research Papers
A turnaround triumph
Catalogue: Consumer Insights 2005
Authors: Nikki King, Rob Highett-Smith, Kylie Miller
 
November 15, 2005
