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Research papers

The self-administered questionnaires with interviewer's assistance (French)

The self-administered questionnaire in which the interviewee fills-in himself the questionnaire with the interviewer's assistance, is one of the various methods of data-collection in sample-surveys. In order to situate the self-administered...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Hugues Jacquart
Company: IFOP
October 1, 1973
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Citation

Jacquart, H. (1973a, October 01). The self-administered questionnaires with interviewer's assistance (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-self-administered-questionnaires-with-interviewer-s-assistance-french-


Research papers

The self-administered questionnaires with interviewer's assistance

The self-administered questionnaire in which the interviewee fills-in himself the questionnaire with the interviewer's assistance, is one of the various methods of data-collection in sample-surveys. In order to situate the self-administered...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Hugues Jacquart
Company: IFOP
October 1, 1973
×

Citation

Jacquart, H. (1973a, October 01). The self-administered questionnaires with interviewer's assistance. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-self-administered-questionnaires-with-interviewer-s-assistance


Research papers

Survey weighting

This paper is directed at the numerate non-statistician. Its aim is to put the subject of weighting into perspective, to bring out the very real dangers and pitfalls of excessive weighting, to show how the effect of weighting can be assessed and to...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Len J. Marchant
October 1, 1973
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Citation

Marchant, L. J. (1973a, October 01). Survey weighting. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/survey-weighting


Research papers

A novel approach to planning and simulation in the field of marketing (German)

The method being introduced here was developed by Infratest, Munich. The first section is devoted to the requisites of applications with which marketing models have to comply if they are to meet the requirements of the user. The second and third...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Erich Weihs
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
September 1, 1973
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Citation

Weihs, E. (1973a, September 01). A novel approach to planning and simulation in the field of marketing (German). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-novel-approach-to-planning-and-simulation-in-the-field-of-marketing-german-


Research papers

Market planning and retailer buying decisions

This paper looks at the problems of managing large retailing organisations and the implications for the design of an effective marketing information system. Six broad problems are distinguished - increasing concentration in retailing, increasing...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Peter Doyle
September 1, 1973
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Citation

Doyle, P. (1973a, September 01). Market planning and retailer buying decisions. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/market-planning-and-retailer-buying-decisions


Research papers

A novel approach to planning and simulation in the field of marketing

The method being introduced here was developed by Infratest, Munich. The first section is devoted to the requisites of applications with which marketing models have to comply if they are to meet the requirements of the user. The second and third...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Erich Weihs
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
September 1, 1973
×

Citation

Weihs, E. (1973a, September 01). A novel approach to planning and simulation in the field of marketing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-novel-approach-to-planning-and-simulation-in-the-field-of-marketing


Research papers

Distribution structure and marketing strategy

My paper deals with the development of a much discussed shop type in Germany and its influence on marketing strategy. The latter may be defined as the "selection of the target group towards whom the effort of the firm will be devoted and development...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Harald Ruppe
Company: Nielsen
September 1, 1972
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Citation

Ruppe, H. (1972a, September 01). Distribution structure and marketing strategy. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/distribution-structure-and-marketing-strategy


Research papers

Assessment of customer profiles, attitudes and opinions

This paper sets out to describe ways in which the standard market research techniques of personal interview and self-completion questionnaire (both postal and personally distributed) can provide valuable data for operational and marketing management...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Marion E. Wertheim
June 15, 1972
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Citation

Wertheim, M. E. (1972a, June 15). Assessment of customer profiles, attitudes and opinions. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/assessment-of-customer-profiles-attitudes-and-opinions


Research papers

Comments on messrs. Delepine/Kling's paper

Comments on the paper "Choosing among alternative promotions" by P. Delepine and A. Kling.

Catalogue: Seminar 1972: Panels
Author: Derek Bloom
June 15, 1972
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Citation

Bloom, D. (1972a, June 15). Comments on messrs. Delepine/Kling's paper. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/comments-on-messrs-delepine-kling-s-paper