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Research reports

How to demonstrate the value of investing in customer insight

The customer insight industry is a big success story, but internal insight teams are often on the critical radar. Against this backdrop, Esomar looked at the best way to demonstrate the value of investing in customer insight, reviewing relevant...

Catalogue: ESOMAR Publications
Author: ESOMAR B.V.
March 12, 2019
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Citation

B.V., E. (2019a, March 12). How to demonstrate the value of investing in customer insight. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/how-to-demonstrate-the-value-of-investing-in-customer-insight


Research reports

Dulux and competitive advertising

The general objectives of this research were to examineconsumers' reactions to Dulux and competitive 1976advertising in order to assist in the development ofDulux's 1977 advertising. In-depth interviews with asmall sample of consumers were used as...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
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Citation

, C. (1976a, June 01). Dulux and competitive advertising. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/dulux-and-competitive-advertising


Research reports

Appendix: Young people and the cinema

This appendix to the report prepared in August isintended to provide some illustrations of the kindof material obtained from the family interviews. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 30, 1973
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Citation

, C. (1973a, October 30). Appendix: Young people and the cinema. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/appendix-young-people-and-the-cinema-


Research reports

Rusk and Crumb

Consideration is being given to making use of the traditional links of the Rusk and Crumb Company with butchersby developing new products to be sold by butchers. Previous research among butchers and among consumers hassuggested that these could best...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1972
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Citation

, C. (1972a, December 03). Rusk and Crumb. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/rusk-and-crumb


Research reports

Qualitative research on lawncare for Ciba-Geigy Ltd.

Ciba-Geigy originally commissioned research on the usage of, and attitudes towards, garden fertilizers. Ten depth interviews were conducted with gardeners who used various types of fertilizer. From the results of this first stage, Ciba Geigy decided...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1971
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Citation

, C. (1971a, May 01). Qualitative research on lawncare for Ciba-Geigy Ltd.. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-lawncare-for-ciba-geigy-ltd-


Research reports

Qualitative research on American blend cigarettes

Gallahers is considering launching an American blend cigarette from Benson & Hedges. Some depth interviews were initially conducted with Gallaher personnel in the Manchester and Lond on factories to elicit some initial responses to the cigarette....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 2, 1971
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Citation

, C. (1971a, March 02). Qualitative research on American blend cigarettes. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-american-blend-cigarettes


Research reports

Hall test on electric storage heaters for the central wagon group

During November 1970, CRAM was commissioned by Heatstore Ltd. to conduct 21 extended depth interviews with recent purchasers of electric storage heaters.These interviews were undertaken with respondents in the North East and North West of England;...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1970
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Citation

, C. (1970a, December 01). Hall test on electric storage heaters for the central wagon group. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/hall-test-on-electric-storage-heaters-for-the-central-wagon-group