Back

How to demonstrate the value of investing in customer insight

Date of publication: March 12, 2019

Catalogue: ESOMAR Publications

Author: ESOMAR B.V.

Abstract:

The customer insight industry is a big success story, but internal insight teams are often on the critical radar. Against this backdrop, Esomar looked at the best way to demonstrate the value of investing in customer insight, reviewing relevant literature and conducting 20+ in-depth interviews with industry leaders from major organisations including ANZ, Diageo, eBay, Ferring Pharmaceuticals, Heineken, Inter Ikea systems, Merck & Co, Microsoft, Nissan, Pepsi, Philip Morris Int., Turner Broadcasting, Unilever.

ESOMAR B.V.

Author

This is a long description of some author details.

This could also be of interest:

Videos

An update on ESOMAR's investing in insight thought leadership initiative

Catalogue: Congress 2019: The Global Data & Insights Summit

Author: David Smith

 

September 8, 2019

×

Citation

Smith, D. (2019a, September 08). An update on ESOMAR's investing in insight thought leadership initiative. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/an-update-on-esomar-s-investing-in-insight-thought-leadership-initiative


Research Reports

Mutatis mutandis- The business value of insights

Catalogue: ESOMAR Publications

Author: Niels Schillewaert

 

August 14, 2020

×

Citation

Schillewaert, N. (2020a, August 14). Mutatis mutandis- The business value of insights. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/mutatis-mutandis--the-business-value-of-insights


Research Papers

Insight adding value to a national supermarket

Catalogue: ESOMAR Retailing Industry Conference 2005

Authors: Michelle Chiffers, Tim Knight

Company: Nunwood

April 19, 2005

×

Citation

Chiffers and Knight (2005a, April 19). Insight adding value to a national supermarket. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/insight-adding-value-to-a-national-supermarket


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

B.V., E. (2019a, March 12). How to demonstrate the value of investing in customer insight. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/insight-adding-value-to-a-national-supermarket