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How to demonstrate the value of investing in customer insight

Date of publication: March 12, 2019

Catalogue: ESOMAR Publications

Author: ESOMAR B.V.

Abstract:

The customer insight industry is a big success story, but internal insight teams are often on the critical radar. Against this backdrop, Esomar looked at the best way to demonstrate the value of investing in customer insight, reviewing relevant literature and conducting 20+ in-depth interviews with industry leaders from major organisations including ANZ, Diageo, eBay, Ferring Pharmaceuticals, Heineken, Inter Ikea systems, Merck & Co, Microsoft, Nissan, Pepsi, Philip Morris Int., Turner Broadcasting, Unilever.

ESOMAR B.V.

Author

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Research Papers

Hurry up! And wait! The road to research impact

Catalogue: Congress 2016: #WOW

Authors: Simon Chadwick, Christine Barton, Ravi Dhar

 

September 22, 2016

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Citation

Chadwick, Barton and Dhar (2016a, September 22). Hurry up! And wait! The road to research impact. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/hurry-up-and-wait-the-road-to-research-impact-8876


Magazines

Research World (June 2009)

Catalogue: Research World 2009

Author: ESOMAR B.V.

 

June 1, 2009

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Citation

B.V., E. (2009a, June 01). Research World (June 2009). ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/research-world-june-2009-


Magazines

Research World (January-February 2016)

Catalogue: Research World 2016

Author: ESOMAR B.V.

 

February 15, 2016

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Citation

B.V., E. (2016a, February 15). Research World (January-February 2016). ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/research-world-january-february-2016-


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Citation

B.V., E. (2019a, March 12). How to demonstrate the value of investing in customer insight. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/research-world-january-february-2016-