Abstract:
The customer insight industry is a big success story, but internal insight teams are often on the critical radar. Against this backdrop, Esomar looked at the best way to demonstrate the value of investing in customer insight, reviewing relevant literature and conducting 20+ in-depth interviews with industry leaders from major organisations including ANZ, Diageo, eBay, Ferring Pharmaceuticals, Heineken, Inter Ikea systems, Merck & Co, Microsoft, Nissan, Pepsi, Philip Morris Int., Turner Broadcasting, Unilever.
Research Papers
Hurry up! And wait! The road to research impact
Catalogue: Congress 2016: #WOW
Authors: Simon Chadwick, Christine Barton, Ravi Dhar
 
September 22, 2016
Magazines
Research World (January-February 2016)
Catalogue: Research World 2016
Author: ESOMAR B.V.
 
February 15, 2016
