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Dulux and competitive advertising

Date of publication: June 1, 1976

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

The general objectives of this research were to examine consumers' reactions to Dulux and competitive 1976 advertising in order to assist in the development of Dulux's 1977 advertising. In-depth interviews with a small sample of consumers were used as the data source. 

CRAM/Peter Cooper Archive

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Research Reports

Dulux 1978: Television advertising development

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

June 1, 1977

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Citation

, C. (1977a, June 01). Dulux 1978: Television advertising development. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/dulux-1978-television-advertising-development


Research Reports

Dulux qualitative 1979 advertising study

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

July 1, 1979

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Citation

, C. (1979a, July 01). Dulux qualitative 1979 advertising study. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/dulux-qualitative-1979-advertising-study


Research Papers

Market and competitive intelligence

Catalogue: Seminar 1999: Market and Competitive Intelligence

Author: Fredrik Nauckhoff

 

March 1, 1999

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Citation

Nauckhoff, F. (1999a, March 01). Market and competitive intelligence . ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/market-and-competitive-intelligence-


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Citation

, C. (1976a, June 01). Dulux and competitive advertising. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/market-and-competitive-intelligence-