Dulux and competitive advertising

Date of publication: June 1, 1976


The general objectives of this research were to examine consumers' reactions to Dulux and competitive 1976 advertising in order to assist in the development of Dulux's 1977 advertising. In-depth interviews with a small sample of consumers were used as the data source. 

CRAM/Peter Cooper Archive


This is a long description of some author details.

Research Reports

Research Reports

Research Reports

  • PDF
  • This could also be of interest