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Dulux and competitive advertising

Date of publication: June 1, 1976

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

The general objectives of this research were to examine consumers' reactions to Dulux and competitive 1976 advertising in order to assist in the development of Dulux's 1977 advertising. In-depth interviews with a small sample of consumers were used as the data source. 

CRAM/Peter Cooper Archive

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Research Reports

Qualitative research into 1977 paint advertising

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

August 1, 1977

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Citation

, C. (1977a, August 01). Qualitative research into 1977 paint advertising. ANA - ESOMAR. Retrieved February 07, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-1977-paint-advertising


Research Reports

Dulux 1978: Television advertising development

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

June 1, 1977

×

Citation

, C. (1977a, June 01). Dulux 1978: Television advertising development. ANA - ESOMAR. Retrieved February 07, 2023, from


https://ana.esomar.org/documents/dulux-1978-television-advertising-development


Research Reports

Research report on a qualitative investigation into the imagery of Cover Plus

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

November 1, 1975

×

Citation

, C. (1975a, November 01). Research report on a qualitative investigation into the imagery of Cover Plus. ANA - ESOMAR. Retrieved February 07, 2023, from


https://ana.esomar.org/documents/research-report-on-a-qualitative-investigation-into-the-imagery-of-cover-plus


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Citation

, C. (1976a, June 01). Dulux and competitive advertising. ANA - ESOMAR. Retrieved February 07, 2023, from


https://ana.esomar.org/documents/research-report-on-a-qualitative-investigation-into-the-imagery-of-cover-plus