Dulux and competitive advertising

Date of publication: June 1, 1976

Abstract:

The general objectives of this research were to examine consumers' reactions to Dulux and competitive 1976 advertising in order to assist in the development of Dulux's 1977 advertising. In-depth interviews with a small sample of consumers were used as the data source. 

CRAM/Peter Cooper Archive

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Research Reports

Research Reports

Research Reports

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