Abstract:
The general objectives of this research were to examine consumers' reactions to Dulux and competitive 1976 advertising in order to assist in the development of Dulux's 1977 advertising. In-depth interviews with a small sample of consumers were used as the data source.
This could also be of interest:
Research Reports
Dulux 1978: Television advertising development
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
June 1, 1977
Research Reports
Dulux qualitative 1979 advertising study
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
July 1, 1979
Research Papers
Market and competitive intelligence
Catalogue: Seminar 1999: Market and Competitive Intelligence
Author: Fredrik Nauckhoff
 
March 1, 1999
